• 2020 Update

    September 1, 2020

    It's been a long time since you heard an update from us, so here's a big one.

    We feel fortunate to have received so much interest from fellow travelers who share our passion for this idea of battery-free Bluetooth tags so small and affordable that we can "connect everything". Production has started, and we now have orders for large volumes of tags to fuel the first projects that are part of our controlled release. It's beyond exciting to see Wiliot tags on our customer's products in their facilities talking to their software systems.


    So, let's start with a catchup on what's happened since our last update.

    Wiliot Battery-free Bluetooth tag

    Wiliot 1.0

    Last August, we announced the milestone of completing our first production chip design, 'a release candidate' that would power the version 1.0 Wiliot tag. During the remainder of 2019, we focused on taking that release candidate from testing to conversion into the final tag form factor. That release candidate graduated to become Wiliot 1.0.


    Works with Wiliot

    In January, we announced Works with Wiliot, our partner program designed to build best-of-breed solutions with products that reliably tap into our technology. One of the first members was Aruba, an HP Enterprise company. We demonstrated an Aruba Access Point compatible with the secure Wiliot Ephemeral ID beacon format at the NRF show in New York. Aruba has since announced Wiliot tag support as standard in the latest release of Aruba OS.


    More recently, Deloitte, the world's largest consulting firm, has joined Works with Wiliot and has become the first global systems integrator to deploy Wiliot technology in their labs.


    Mist: a leader in the Wi-Fi/BLE/IoT infrastructure space deployed in some of the largest retail environments has also announced support for Wiliot tags. Mist brings the next generation of Bluetooth location technology integrated with an AI-enhanced Wi-Fi access point.


    Check out the Works with Wiliot page to get up to speed on some of the other great companies that are investing in integrating with our tags.


    Connect Everything

    With technology as disruptive as Wiliot, it can be challenging to explain the impact of this breakthrough. Yes, now we can "Connect Everything" but what does that mean to businesses, how will life change? As we progress our many deployments, it's becoming clear that one set of changes this technology is enabling is how companies manage supply chains. Deloitte refers to this as a shift from supply chain to "demand chain." Demand chain is a system where the visibility of items is continuous, and real-time demand signals are used to manage production and distribution more efficiently. Demand signals include tracking when shoppers pick up a product in a store, when purchased, and when consumed. Demand chain can save significant portions of a company's capital while driving a lift in sales and better topline growth.


    To explain these concepts, we created the above short 2-minute video illustrated with the use cases we are currently working on. Please pass it on.


    More Investment

    The following month, we announced that Vintage Investment Partners, Verizon Ventures, Maersk Growth, PepsiCo and NTT DOCOMO Ventures joined our other top tier investors backing Wiliot's postage-stamp-sized computer. To date, Wiliot has raised over $75 million. With that announcement, we released a demonstration video of Wiliot tags working when applied to various surfaces (apparel, glass and plastic bottles, cardboard boxes) measuring temperature and product engagement.


    Mass Production

    Since you last heard from Wiliot, much of our effort has gone into gearing up for mass production, including several key milestones:


    Software & Antenna Design

    Wiliot tags use a multi-core processor, with an ARM CPU that runs software governing the algorithms used to manage power, calibrate our radio, sense, encrypt and transmit. This architecture has allowed us the flexibility to meet our first customer requirements and to iterate the design much faster than a simple hardwired approach. The faster we iterate our system, the quicker we can simplify and reduce costs in a sustainable manner. We have now finalized this code for the Wiliot V1.0 tag. Another critical element of the system is the antenna design. We have completed the iconic three-loop design used for many of our tags. This allows us to harvest energy from two different frequencies simultaneously while broadcasting on the third antenna. That enables us to support various cases with the same tag, allowing it to work across different environments: manufacturing, distribution, retail, and home.

    Wiliot Battery-free Bluetooth tag

    Inlay Manufacturing

    We developed the automated manufacturing process for Wiliot tags using the same machinery used to produce RFID tags, allowing us to transition into high volume production. Our main goal for 2020 is now to enable our existing pilot customers with these tags at scale. Central to that has been the collaboration with Avery Dennison, the largest provider of RFID tags. We also made some other additions to the Works with Wiliot program in this space: Muhlbauer: the world leader of tag manufacturing machines, and Tadbik: a smart packaging and tag conversion specialist located close to Wiliot's R&D center.


    Cloud Investment / Sensor-free Sensing / Efficiency

    We extended our cloud team, with a new development office in Ukraine, dedicated to Wiliot's 'sensor-free sensing' paradigm and building out production tools. The Sensor-free approach moves sensing logic from the tag, into the cloud, eliminating hardware components generally required on the tag. This approach reduces cost, increases flexibility, and allows for improvement in capabilities in the cloud. This allows for upgrades in the tags' functionality, even those that are already in the field.


    Part of the value we added to our platform via the cloud is the conversion of the vast stream of raw data received from many tags that are continuously broadcasting into a much smaller amount of useful information relevant to app developers. Our APIs now support callbacks triggered by meaningful changes in the tags' state, so that apps using our APIs only expend resources when the events they are interested in occur. Examples include a new tag being identified, a temperature change, or a pickup event being detected.


    Security Alliance

    Wiliot joined the IoXt Alliance, which aims to define a baseline for security (both from a regulatory perspective and industry standardization) for IoT devices and applications. Consumer privacy and security is a paramount target design of Wiliot products. The IoXt allows Wiliot to collaborate with industry leaders in the IoT space on standards appropriate for this low-cost pervasive technology, looking at it from the myriad of tiny disposable things that will be powered with Wiliot technology.



    The impact of COVID has proved to be challenging and devastating for many. We are fortunate that our business is continuing to grow despite the challenges. Wiliot is playing a role in responding to the need to accelerate the digital transformation highlighted during this crisis. As the importance of supply chain efficiency, asset tracking and monitoring, automatic ordering (to name a few uses cases) continue to increase, a technology that can bring item-level visibility and sensing can start filling critical gaps for a better tomorrow. Wiliot is preparing for a role in bringing item-level traceability and temperature sensing to individual vials of vaccine. This can have a significant impact on the safety and efficacy of something that affects all of us.




    Controlled Release

    We are very conscious of the demand and expectations of our product. We can't wait for the technology to be available widely. However, V1.0 of the Wiliot Tag will only be made available to the companies participating in our controlled release. Our goal is to start by making these first users successful.


    This Early Access Program is a structured engagement format tailored to address a specific use case with a prototype or pilot to validate it. The Early Access Program is currently close to capacity. To build a sustainable business that can be supported by our team, we continue to focus on a small number of larger volume projects with top tier brands that have a path to scaling to tens of millions of tags.


    We will be releasing the second-generation of the Wiliot chip to members of the Early Access Program in the first half of 2021. We hope to make Wiliot tags more widely available towards the end of that year with low-cost sampling and evaluation kits available to anyone with an idea that they want to bring to life.


    Thank you for taking an interest in Wiliot. We appreciate your support. We are looking forward to working with you to "Connect Everything."

    All Posts
    Last updated: August 2017
    Wiliot Ltd. and its wholly owned subsidiary, Wiliot Inc. (together, “we”) welcome you to our website (our “Site”). We provide our Site to you subject to the following terms of use (“Site Terms”). By visiting our Site, you accept the Site Terms. Please read them carefully.
    1.	Privacy
    Please review our Privacy Policy (Appended to these Terms & Conditions), which also governs your visit to our Site, to understand our practices.
    When using our Site, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept full responsibility for all activities that occur under your account or password. You agree to notify us immediately of any unauthorized access or use of your account or password or any other breach of security. You understand that any person with your password will be able to access your account and any registration data, including, without limitation access to your servers and applications accessible through your account. We reserve the right to refuse service, terminate accounts, remove or edit content in our sole discretion.
    2.	Ownership
    Our Site, including its past, present and future versions; all pages found within our Site; the material and information on the our Site; all graphics, text, images, audio, videos, designs, compilation, user interfaces, any computer applications, any and all copyrightable material (including source and object code) and all other materials, including without limitations the design, structure, “look and feel” and arrangement of such content contained on our Site (the “Content”); trade names, trademarks, service marks, logos, domain names, and other distinctive brand elements, whether registered or not are owned, controlled or licensed by or to us, and are protected by intellectual property laws, including but not limited to copyright, trademark, trade dress, domain name, patent, trade secret, international treaties and other proprietary rights and unfair competition laws. In using our Site or the Content, you acknowledge and agree to abide by all applicable Intellectual Property laws, as well as any specific notices contained on our Site. All rights not expressly granted are reserved.
    Our Site and the Content may contain user or third party submitted content, such as feedback and suggestions, post or submissions and other materials (hereinafter, the “Submissions”) intended for review by general public, or by members of any public or private community. We do not claim ownership of the third party submitted content and shall have no obligation or liability of any kind, including without limitation errors, omissions, or damages, with respect to Submissions. Submissions are not reviewed, approved or endorsed by us and are provided solely for convenience to our customers and users. We reserve the right to monitor, restrict access to, edit or remove any Content available published on our Site.
    You may not use our Site or the Content for any purpose or in any manner that infringes the rights of any third parties. We encourage you to report any content on our Site that you believe infringes your copyright. If you would like to submit a copyright infringement complaint, please send an email to info@wiliot.com
    3.	Trademarks
    Graphics, logos, page headers, button icons, scripts, and service names are our trademarks, registered trademarks or trade dress in the U.S. and/or other countries. Except for the link logos as provided by us, you may not use our corporate logo or any other brand feature to link to our Site or otherwise without our prior written permission.
    4.	License
    You are granted a limited license to access and make personal use of our Site and to display on your computer, print and download the Content on our Site solely for your own personal, non-commercial use. You must retain copyright and other notices on any copies of the Content you make. Our Site and the Content may not be copied, reproduced, modified, adapted, translated, transmitted, displayed, published, posted, resold, or otherwise distributed in any way for any commercial purpose, without our express prior written authorization. Unauthorized use of our Site or the Content contained on or available through our Site or any linked websites may violate applicable intellectual property laws or other laws.
    5.	Communications
    We appreciate hearing from you. You may post reviews, comments and other content; and submit suggestions, ideas, comments, questions, or other information (“Communication”) provided that the Communication is not illegal, obscene, threatening, defamatory, invasive of privacy, infringing of intellectual property rights, or otherwise injurious to third parties or objectionable and does not consist of or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings, or any form of “spam”. You acknowledge and agree that any Communication will be treated as non-proprietary and non-confidential material, and that we are free to use or disseminate such contributed content on an unrestricted basis for any purpose. You grant us an irrevocable, worldwide, perpetual, royalty-free and fully sub-licensable license to use, reproduce, modify, adapt, incorporate, transmit, display, publish, post, resell and otherwise distribute such Communication in any form and media now known or which shall become known in the future for any purposes whatsoever, including without limitation, using such information, ideas, inventions and creative ideas for development, marketing and promotional purposes, without any notice or compensation to you.
    You should always use caution when submitting personal identifiable information about yourself or third parties. You represent and warrant that you own or otherwise control all of the rights to each Communication that you post; that the Communication is accurate; that use of the Communication you supply does not violate this policy and will not cause injury to any person or entity; and that you will indemnify us for all claims resulting from Communication you supply. We have the right but not the obligation to monitor and edit or remove any activity or Communication. We take no responsibility and assume no liability for any Communication posted by you or any third party.
    6.	Unsolicited Email Policy
    The presence of email addresses on our Site is not an invitation for unsolicited commercial email. The use of spiders, robots, and other technologies to collect email addresses from our Site is prohibited. Senders of email are expected to abide by all applicable state and federal laws.
    7.	Links to Third Party Websites and Links to Our Site
    Our Site may contain links and references to third parties websites and resources (“Linked Websites”) and are provided for convenience only. If you decide to leave our Site and access Linked Websites, you do so at your own risk and we will have no liability arising out of or related to such Linked Websites and/or their content or any damages or loss caused or alleged to be caused by or in connection of any purchase or use of any such content, goods or services available on or through any such Linked Website. We have not reviewed the Linked Websites and we are not responsible for the content, accuracy or opinions expressed on these websites. Inclusion of these links on our Websites does not apply our approval or endorsement of the Linked Websites, their entities or products and services. Please understand that the Linked Websites, even if they contain our logo, are independent websites, and we do not control the content on that Linked Website. Additionally, we are not a party to or responsible for any transaction you may enter into with any such third party, even if you learn of such third party from us, by way of reference or link provided on our Site.
    We greatly appreciate your efforts in letting your clients know about us. Without derogating from Section 3 above, you may link to our Site by using a text link and linking to our Site homepage or any other webpage or content within our Site; provided that the link you create and the pages that are activated by the link do not: (I) duplicate the website content; (ii) frame or create any other border around the website content or any pages on the websites or use other techniques that alter in any way the visual presentation or appearance of any content within our Site; (iii) misrepresent your relationship with us or otherwise create a false affiliation, connection or association with us; (iv) imply that we approve or endorse you, your website, or your services or product offerings; (v) present false or misleading impression about us or otherwise damage the goodwill associated with our name or trademarks; (v) use our trademarks in page text, metatags and/or hidden text for purpose of gaining higher rankings from search engines; (vi) utilize our name, trademarks, service marks, colors, logos or any other brand features of us, nor your relationship with us for purposes of or in any manner which intentionally gives rise to advertising or publicity without our prior written permission. As a further condition to being permitted to link to our Site, you agree that we may at any time, in our sole discretion, terminate permission to link to our Site. In such event, you agree to immediately remove all links to our Site and to cease using any of our trademarks. We reserve the right to disable any unauthorized links or frames and disclaim any responsibility for the content available on any other website reached by links to or from our Site.
    8.	Indemnity
    You agree to indemnify and hold us, our officers, directors, shareholders, predecessors, successors in interest, employees, agents, subsidiaries and affiliates, harmless from any demands, loss, liability, claims or expenses (including attorneys’ fees), made against us by any third party due to or arising out of or in connection with your use of the Site.
    9.	Disclaimer of Warranties and Limitation of Liability
    10.	Applicable Law
    By visiting our Site, you agree that the laws of the state of California, without giving effect to any conflict of laws and provisions that would require the application of the laws of any other jurisdiction, will govern these Site Terms and any dispute of any sort that might arise between you and us. The Parties hereby expressly reject any application to these Site Terms of (a) the United Nations Convention on Contracts for the International Sale of Goods; and (b) the 1974 Convention on the Limitation Period in the International Sale of Goods, as amended by that certain Protocol, done at Vienna on April 11, 1980. All disputes arising out of these Site Terms will be subject to the exclusive jurisdiction of the competent courts located in San Diego County, California, and the parties agree and submit to the personal and exclusive jurisdiction and venue of these courts, except that nothing will prohibit us from instituting an action in any court of competent jurisdiction to obtain injunctive relief or protect or enforce our intellectual property rights or to otherwise protect our interest in our Site.
    11.	Site Policies, Modification, and Severability
    Please review our other policies on our Site. These policies also govern your visit to our Site. We reserve the right to make changes to our Site, policies, and these Site Terms at any time. Your continued use of our Site will signify your express agreement to such changes. We encourage you to periodically check to review this Privacy Policy for updates.
    If any of these conditions shall be deemed invalid, void, or for any reason unenforceable, that condition shall be deemed severable and shall not affect the validity and enforceability of any remaining condition.
    Wiliot Privacy Policy
    Effective Date: July 21st 2020	
    Wiliot Ltd. (“Wiliot“, “we“, “our” or “us“) develops and provides battery free Bluetooth chip technology (the “Product”), to increase the secured and continuous connection between people and products across the world.
    We also operate and provide the website available at www.wiliot.com (the "Site"), the Wiliot Software Development Kit (SDK), the Wiliot API and our Wiliot mobile application (collectively - the “Services”), which all allow our customers (“Customers”) to access and operate the Product.
    We respect the privacy of our Sites visitors ("Visitors"), our Customers, and individuals who have installed the Services on their device ("End Users"), and are strongly committed to making our practices regarding their personal data more transparent and fair. 
    This Privacy Policy describes how we collect, store, use and disclose personal data regarding such individuals ("you"), and our roles in processing your data. It applies whenever you use our Product, visit our Sites, interact with us or otherwise access or use any of our Services.
    Specifically, this Privacy Policy describes our practices regarding:
    1.	Data Collection
    2.	Data Uses
    3.	Data Location and Retention
    4.	Data Sharing
    5.	Cookies and Tracking Technologies
    6.	Communications
    7.	Data Security
    8.	Data Controller/Processor
    9.	Data Subject Rights
    10.	Children's Privacy
    11.	Additional Notices
    Please read this Privacy Policy carefully and make sure that you fully understand and agree to it. If you do not agree to this Privacy Policy, please discontinue and avoid using our Services.
    You are not legally required to provide us with any Personal Data (defined below), but without it we will not be able to provide you with the full range of Services or with the best experience when using our Services.
    1.	Data Collection
    We collect the following categories of data (which, to the extent it relates to an identified or identifiable individual, will be deemed as “Personal Data“):
    1.	Data automatically collected or generated: When you visit, interact with or use our Services, we may collect or generate certain technical data about you. We do so either independently or with the help of third party services (as detailed in Section 4 below), including through the use of “cookies” and other tracking technologies (as further detailed in Section 5 below).
    Such data consists of connectivity, technical and aggregated usage data, such as IP addresses, device advertising ID, non-identifying data regarding a device (such as type, screen resolution), operating system, browser version, locale and language settings used, activities and actions on the Services, GPS location, date and time stamp, the cookies and pixels installed on a device, and the activity (clicks and other interactions) of Visitors, Customers and End Users in connection with our Services.
    We mainly use this data to optimize our Product and the overall performance of our Services; and to gain a better understanding on how our Visitors, Customers and End Users typically use and interact with our Services and on how we could improve their user experience.
    2.	Data received from you: You may provide us with Personal Data such as your first and last name, company, address, email, phone number and account login details (such as usernames and hashed passwords) (collectively, “Account Data“), as well as any other data you choose to provide when you use our Services, create a user account or contact us. 
    Customers may provide us additional Account Data such as their billing details, business needs and preferences. To the extent that such data concerns a non-human entity (e.g. the bank account of a company or business), we will not regard it as “Personal Data” and this Privacy Policy shall not apply to it.
    3.	Data received from our Customers and their service providers: Customers may also provide us with data concerning their colleagues or employees, in order to allow them access to our Services. Such data usually refers to such individuals’ names/nicknames and work e-mails; however additional data may be provided at the Customer’s discretion. Our Customers and/or their service providers may also provide us with data concerning their End Users. 
    4.	Data received from third parties: we may receive your Personal Data from other sources. For example, if you participate in an event, conference or webinar that we sponsor or participate in, we may receive your Personal Data from the event organizers. We may also receive your contact and professional details (e.g., your name, company, position, contact details and professional experience, preferences and interests) from our business partners or services provides, and through the use of tools and channels commonly used for connecting between companies and individuals in order to explore potential business and employment opportunities, such as LinkedIn.
    2.	Data Uses
    We use Personal Data as necessary for the performance of our Services; to comply with applicable law; and to support our legitimate interests in maintaining and improving our Services and offerings, understanding how our Services are used, optimizing our marketing and advertising services, customer service and support operations, and protecting and securing our End Users, Customers, ourselves and our Services.
    Specifically, we use Personal Data for the following purposes:
    1.	To facilitate, operate, and provide our Services;
    2.	To authenticate the data transmitted between the Product and the Services, and to allow our Customers access to our Services;
    3.	To provide our Visitors, Customers and End Users with assistance and support;
    4.	To further develop, customize and improve the Product, the Services and the overall user experience, based on common or personal preferences, experiences and difficulties;
    5.	To contact our Visitors, Customers and End Users with general or personalized service-related messages (such as password-retrieval or billing) and promotional messages (such as newsletters, webinars, new features, etc.); and to facilitate, sponsor and offer certain events and promotions;
    6.	To support and enhance our data security measures, including for the purposes of preventing and mitigating the risks of fraud, error or any illegal or prohibited activity;
    7.	To create aggregated statistical data, inferred non-personal data or anonymized or pseudonymized data (rendered non-personal), which we or our business partners may use to provide and improve our respective services; and
    8.	To comply with any applicable laws and regulations.
    3.	Data Location & Retention
    Data Location: Your Personal Data may be maintained, processed and stored by our authorized affiliates and Service Providers (defined below) in the United States of America, the EU and other jurisdictions, as necessary for the proper delivery of our Services, or as may be required by law.
    Wiliot is headquartered in Israel, a jurisdiction which is considered by the European Commission to be offering an adequate level of protection for the Personal Data of EU Member State residents. 
    While privacy laws may vary between jurisdictions, Wiliot and its affiliates and Service Providers are each committed to protect Personal Data in accordance with this Privacy Policy and customary industry standards, regardless of any lesser legal requirements that may apply in their jurisdiction.
    Data Retention: We keep Personal Data of Customers and Visitors for as long as reasonably necessary in order to maintain and expand our relationship and to provide them with our Services.
    We retain End Users’ Personal Data as instructed by our Customers, or as long as we consider necessary for the purposes described herein.
    We will also retain Customers, Visitors and End Users Personal Data for as long as is required in order to comply with our legal and contractual obligations, or to protect ourselves from any potential disputes (i.e. as required by laws applicable to log-keeping, records and bookkeeping, and in order to have proof and evidence concerning our relationship, should any legal issues arise following your discontinuance of use), in accordance with our data retention policy.
    Please note that except as required by applicable law, we will not be obligated to retain your Personal Data for any particular period, and we are free to securely delete it for any reason and at any time, with or without notice to you. If you have any questions about our data retention policy, please contact us by email at privacy@wiliot.com.
    4.	Data Sharing
    Legal Compliance: We may disclose or allow government and law enforcement officials access to your Personal Data, in response to a subpoena, search warrant or court order (or similar requirement), or in compliance with applicable laws and regulations. Such disclosure or access may occur if we believe in good faith that we are legally compelled to do so, or that disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, fraud, or other wrongdoing.
    Service Providers: We may engage selected third party companies and individuals to perform services complementary to our own (e.g. hosting services, data analytics services, marketing and advertising services, data and cyber security services, payment processing services, e-mail distribution and monitoring services, messaging services, session recording, and our business, legal and financial advisors) (collectively, “Service Providers”). These Service Providers may have access to your Personal Data, depending on each of their specific roles and purposes in facilitating and enhancing our Services, and may only use it for such purposes.
    One of our Service Providers in particular is Google, which provides a tool called “Google Analytics” used by us to collect information about use of our Services. Google Analytics collects information such as how often users visit the Services, what pages they visit when they do so, and what other sites they used prior to coming to our Services. We use the information we get from Google Analytics to maintain and improve the Services and our products. We do not combine the information collected through the use of Google Analytics with personally identifiable data. Google’s ability to use and share information collected by Google Analytics about your visits to and use of the Services is restricted by the Google Analytics Terms of Service, available at https://www.google.com/analytics/terms/us.html, and the Google Privacy Policy, available at https://policies.google.com/privacy. You can learn more about how Google collects and processes data specifically in connection with Google Analytics at https://policies.google.com/technologies/partner-sites. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.
    Sharing Personal Data with our Customers: We may share the Personal Data of End Users with their respective Customer. Please note that Wiliot is not responsible for and does not control any further disclosure, use or monitoring by or on behalf of our Customer, that itself acts as the “Data Controller” of such data (as further described in Section 8 below).
    Protecting Rights and Safety: We may share your Personal Data with others if we believe in good faith that this will help protect the rights, property or personal safety of Wiliot, any of our Visitors, Customers or End Users, or of any members of the general public.
    Wiliot Subsidiaries and Affiliated Companies: We may share Personal Data internally within our group of companies, for the purposes described in this Privacy Policy. In addition, should Wiliot or any of its subsidiaries or affiliates undergo any change in control, including by means of merger, acquisition or purchase of substantially all of its assets, your Personal Data may be shared with the parties involved in such event. If we believe that such change in control might materially affect your Personal Data then stored with us, we will notify you of this event and the choices you may have via e-mail or prominent notice on our Services.
    For the avoidance of doubt, we may share your Personal Data in additional manners, pursuant to your explicit approval, or if we are legally obligated to do so, or if we have successfully rendered such data non-personal and anonymous. We may transfer, share or otherwise use non-personal data at our sole discretion and without the need for further approval.
    5.	Cookies and Tracking Technologies
    Our Services and some of our Service Providers utilize “cookies”, anonymous identifiers and other tracking technologies which help us provide, secure and improve our Services, personalize your experience and monitor the performance of our activities and campaigns. 
    A “cookie” is a small text file that is used, for example, to collect data about activity on our Sites. Some cookies and other technologies serve to recall Personal Data, such as an IP address, previously indicated by you. We recommend the use of cookies for an optimal user experience on our Services. 
    While we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser, most browsers allow you to control cookies, including whether or not to accept them and to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser. 
    If you wish to prevent the use of your mobile device's advertising ID, you may change your device settings to reset such advertising ID (typically, this is available under the "Privacy" or "Ads" section in your device settings). You may also change your browser settings to reset or block cookies (typically, this is available under the "Settings" or "Help" section in your browser menu). 
    A list of the cookies we use can be found here: https://www.wiliot.com/cookie-policy
    6.	Communications
    Service Communications: We may contact you with important information regarding our Services. For example, we may notify you (through any of the means available to us) of changes or updates to our Services, billing issues, service changes, password-retrieval notices, etc. We may also send you notifications, messages and other updates. You will not be able to opt-out of receiving such service communications while using our Services, as they are integral to such use.
    Notifications and Promotional Communications: We may send you notifications about new features, events and special opportunities or any other information we think our Customers will find valuable. We may provide such notices through any of the contact means available to us (e.g. phone or e-mail), through the Services, or through our marketing campaigns on any other sites or products.
    If you do not wish to receive such promotional communications, you may notify Wiliot at any time by sending an email to privacy@wiliot.com, changing your communication preferences in your account, or by following the “unsubscribe”, “stop”, “opt-out” or “change e-mail preferences” instructions contained in the promotional communications you receive.
    7.	Data Security
    In order to protect your Personal Data held with us and our Service Providers, we are using industry-standard physical, procedural and electronic security measures, including encryption as appropriate. However, please be aware that regardless of any security measures used, we cannot and do not guarantee the absolute protection and security of any Personal Data stored with us or with any third parties as described in Section 4 above.
    8.	Data Controller/Processor
    Certain data protection laws and regulations, such as the GDPR, typically distinguish between two main roles for parties processing Personal Data: the “Data Controller”, who determines the purposes and means of processing; and the “Data Processor”, who processes the data on behalf of the Data Controller. Below we explain how these roles apply to our Services, to the extent that such laws and regulations apply.
    Wiliot is the “Data Controller” of its Visitors, Customers and prospective Customers' Personal Data, and with respect to which, assumes the responsibilities of Data Controller (solely to the extent applicable under law), as set forth in this Privacy Policy.
    If Wiliot processes any End User Personal Data on behalf of a Customer, such Customer shall be deemed the “Data Controller” of its End Users’ data, and Wiliot will generally process such data on this Customer’s behalf, as its “Data Processor”. 
    This means that in such cases, we will process such End Users’ data on behalf of our Customer and in accordance with its reasonable instructions, subject to our Terms of Service and other commercial agreements. The Customer will be solely responsible for meeting any legal requirements applicable to Data Controllers (such as establishing a legal basis for processing and responding to Data Subject Rights requests concerning the data they control).
    9.	Data Subject Rights
    If you wish to exercise your rights under any applicable law, including the EU General Data Protection Regulation (GDPR), to request access to, and rectification or erasure of your Personal Data held with Wiliot, or to restrict or object to such Personal Data’s processing, or to port such Personal Data – please contact us by email at privacy@wiliot.com.
    Please note that once you contact us by e-mail, we may require additional information and documents, including certain Personal Data, in order to authenticate and validate your identity and to process your request. Such additional data will be then retained by us for legal purposes (e.g. as proof of the identity of the person submitting the request), in accordance with Section 3 above.
    If you would like to make any requests or queries regarding Personal Data we process on a Customer’s behalf, please contact such Customer directly. For example, if you are an End User who wishes to access, correct, or delete data processed by Wiliot on behalf of a Customer, please direct your request to the relevant Customer (who is the “Data Controller” of such data).
    10.	Children’s Privacy
    Our Services are not designed to attract children under the age of 16. We do not knowingly collect Personal Data from children and do not wish to do so. If we learn that a person under the age of 16 is using the Services, we will prohibit and block such use and will make all efforts to promptly delete any Personal Data stored with us with regard to such child. If you believe that we might have any such data, please contact us by email at privacy@wiliot.com.
    11.	Additional Notices
    Updates and Amendments: We may update and amend this Privacy Policy from time to time by posting an amended version on our Services. The amended version will be effective as of the date it is so published. We will provide a 10-day prior notice if we believe any substantial changes are involved via any of the communication means available to us or via the Services. After such notice period, all amendments shall be deemed accepted by you.
    External Links: While our Services may contain links to other websites or services, we are not responsible for their privacy practices, and encourage you to pay attention when you leave our Services for the website or application of such third parties and to read the privacy policies of each and every website and service you visit. This Privacy Policy applies only to our Services.
    Questions, Concerns or Complaints: If you have any comments or questions about this Privacy Policy or if you have any concerns regarding your Personal Data, please contact us by email at privacy@wiliot.com. 
    Wiliot GmbH has been designated as Wiliot’s representative in the European Union for data protection matters pursuant to Article 27 of the GDPR. Wiliot GmbH may be contacted only on matters related to the processing of Personal Data. To make such an inquiry, please send an email to privacy@wiliot.com. If you are a GDPR-protected individual, you also have the right to lodge a complaint with an EU supervisory authority.