Dave Ross 29:37
That's my favorite question. I'm really good at the long term. I'm not so good at like, What do I have to do today? Oh, shoot, I forgot to call that customer. So I believe it. We went through this experience at Qualcomm, where phones used to go like this. And they did one thing, they make a phone call. That's it. I remember starting the App Store back in the 90s Going out going to Silicon Valley going, Hey, all you developers, you can write code on this phone, it's a computer and people just don't. But that's a phone that, what? What doesn't make sense. And then watching that, ultimately, so we had a single use case phone, I remember working on the first camera phone with the inventor of the camera phone, and helping the code work on that thing. And that all of a sudden, now I have a camera in my pocket all the time. And as that camera got better, I stopped carrying my really good camera around why Paul Jacobs used to say it's a camera that's which with you, that matters. You know, if you got this big, heavy thing, and it's not with you, there's a beautiful picture, what you know, what are you going to do, even if it's not a beautiful, great resolution, you're still going to use what you have. And so that was sort of the first dual use case. And then, as it grew into a platform, thank you, apple, thank you, Android and Google, as it grew into this platform, all of a sudden, a phone has become this thing, that it's a guitar tuner, it's a, it's a navigation device, it's all these things with Snapchat, and Uber, what the heck, who even thought of Uber, even the platform enabled this whole business to be created, which employs millions of people. No one, no one even thought of those things, it became this thing that no. So robots in 10 years, I'm sure there's going to be all this stuff we never thought about. Also, multiple viewstate, we're already tracking down multiple use cases, I'm cleaning floors, and I'm collecting data. And what happens is ROI goes from this amount of time to this amount of time. So pretty soon, you know, it's like a very valuable thing. And, you know, I always imagined like a humanoid robot with a mop is cleaning the floor, you know, and that that's what and then it does, and then we get to talk to them at some point, you know, but the smartphone to me is sort of the, the, the analog here with the what's going to happen is much more use cases are going to happen, more value is going to be piled on there. And I believe that things are going to happen with robots, most importantly, that people can't do. And even now, with Shell scanning, people can't possibly go around and stand the stuff in the store as quickly as a robot can't. So providing this inventory report is already a first example of something that I believe people can't do. Didn't take him a week to do that work. And by the time and they need it every 24 hours. So they're still working on it while the reports needed. So there's going to be this whole Paul Bunyan effect if you remember that cartoon where Paul Bunyan had the oxen the axe, and then there was a guy with the chainsaw number cartoon when I was a kid. But I think that it's going to elevate truly elevate into a place that is going to create businesses we can't imagine right now create all kinds of stuff that if I, if I even had a time machine and came back and told you what would happen, you wouldn't believe. And so you know, I'm just excited. And to me, making it more and more of a platform to enable more creative people to come in and partner and do stuff like we're doing with with your sensors. And with our reader and all these that's just a small step in many more steps, heavily partnering, just like the app store was in the app store we had your Apple currently has 2 million apps. And I remember when Verizon told us at one point, no more than 30 apps on the phone. That's too many apps. And it's like 30 apps is too many apps who believe that and so but now look at what look at that smartphone and to me robot same sort of path.