• Wiliot Review of 2018, Preview of 2019

    January 14, 2019

    The beginning of January is an exciting time. New resolutions are made for the coming year and new projects are planned. Our year begins with two events that ignite the passion in people of the technology world. Between the Consumer Electronics Show (CES) and National Retail Federation (NRF), innovation spreads from coast to coast. It's a good time to spot new trends, see where products are headed and what will be shaping the technology scene for the months to come.


    January also marks Wiliot's second anniversary. Birthdays are a good time to reflect back on milestones that were achieved during the year. When Wiliot was founded our vision was to create a new class of communication devices that would power themselves, be so inexpensive that they could be disposable and produced in quantities that would eventually grow, not to billions, but to trillions. We wanted to bring cloud connectivity to the things that were previously not yet part of the Internet of Things, such as packaging and products like clothing to which you couldn’t attach a radio. Bluetooth was the obvious standard to start with because the infrastructure is everywhere. Making that device using the same techniques pioneered by the RFID industry was theoretically the best way to achieve the size and cost goals. However, this would require that the entire system be shrunk from a printed circuit board crowded with chips, capacitors, a battery and a crystal, to a single integrated circuit chip glued to an antenna. These would be assembled in vast quantities by machines designed to perform the whole process with minimal intervention, without expensive “clean rooms”. At the start of 2018 we had some ideas on how to do this, but no proof that it was possible.


    The list of design problems was even bigger than eliminating the normal components in a conventionally powered Bluetooth beacon. How do you harvest or recycle the wasted signals from the plethora of Wi-Fi, Bluetooth and cellular products that surround us? Those signals are a thousand times weaker than the power from a solar cell. A solar panel would never fit into regular clothing or pill bottles, so harvesting from light or even heat wasn’t an option. How do you run a system where the power comes and goes in intermittent waves, as it does with radio frequency energy? How do you broadcast without a drift between the transmitter and receiver, in the absence of a reliable source of timing e.g a crystal, an essential component of existing radio systems?


    The answers to these questions came from an agile process that is familiar to the world of software developers, where new releases are produced constantly, but foreign in the world of silicon chip fabs. A new chip design is traditionally “taped out” and sent to a fab at a much slower pace, often once a year. The Wiliot engineers taped out five prototype chip designs last year. And each time they were bringing up the silicon, the excitement was palpable in the labs as we became aware we were establishing a series of industry firsts: like when we saw the first ARM Cortex-M micro-controller powered by RF signaling like Wi-Fi. A Micro-Controller Unit, providing a flexible framework for the development of applications and instrumenting programming sequences on the chip, running just on a few micro-watts of power; we knew then our chips were able to live, breathe and think. When the third silicon taped out came back from the fab, the question was would our new “baby” talk.

    The answer came from an engineer who interrupted a board meeting, passing a note to Wiliot’s head of R&D. “We just sent our first Bluetooth beacon message received by a smartphone”. This confirmed the promise of a technology that can be embedded in different form factors, materials and can talk the most popular wireless language for communication with personal devices.


    However, proving to ourselves that our baby could talk wasn't enough. We also wanted to check that its sensory system was alive. To exploit the full power of Bluetooth and the ARM processor on our chip, we didn’t want to send just a static ID. We connected the external sensor pads to the chip with force sensing material that can measure weight and pressure, and we saw on a Smartphone that we could also detect events like a “pick-up”. Knowing where products are in a store is great (real-time inventory). Having “lost & found” beaconing built into wallets, bicycles and power tools is even better, but if we can measure when products are picked up, then all sorts of new applications become possible. With the aid of our cloud-based processing engine, pill bottles and cosmetics products could reorder themselves when they are empty and recommendations for clothing could be based, not just on what you bought, but what you like to wear frequently.


    It’s hard to imagine how a sticker the size of a US postage stamp can power itself and talk Bluetooth to a phone, but we will demonstrate our progress publicly at the upcoming National Retail Federation show in New York City mid-January (on the Avery-Dennison stand). For those that can’t make it you can catch a glimpse of the demo in the video above.


    As it’s the beginning of the New Year, we also wanted to give brief insight into what is ahead for Wiliot for 2019. This year is about going from a very early demo to a shipping product, enabling the innovative brands who have joined our EAP, or Early Advantage Program, to pilot their use cases.


    First, we will improve the range and coverage of our product. To do this we will make the energy harvester more sensitive to the weaker signals that surround us, scavenging the power and the timing signals we recycle from different parts of the wireless spectrum to improve the ability of a Wiliot tag to work in more places and power different applications. To get from our “demo with training wheels” to something that can work in the wilds of real world production environments, it is imperative we perfect first the innovations we are bringing with our technology: battery free and zero-bill of material operations .


    At the same time, we will be boosting our sensing capabilities to develop a market-ready solution, both refining the physical sensing ability of the material and circuitry in the tags, as well as enhancing how those signals are interpreted and analyzed. This will be done with an intelligent cloud-based synthesizer component.

    Ubiquitous connectivity, enabled by the billions of Bluetooth devices that could potentially read Wiliot tags, comes as a double-edged sword. Unlike RFID & NFC, Bluetooth signals can be easily read by anyone with a phone and from a distance. We need to make sure this identity and sensor data remain confidential so users and their products can't be tracked without permission.


    Wiliot has decided to embrace very high standards for the security and privacy of our technology, in compliance with the General Data Protection Regulation policies. We have been working with experts and researchers in this field and have developed a security scheme to protect broadcast beacons, powered by a cloud-based solution, that protects from forgery, replay attacks, and tracking. We plan to release it via the Early Advantage Program in the second half of 2019, and achieve ISO 27001 compliance as a proof point.


    Marching towards the end of this year, we plan to complete all the features necessary for mass production, like streamlining the tag manufacturing with application-specific configuration and lifecycle management, through our cloud component.

    Wiliot technology will be available for sampling in 2019 via the Early Advantage Program, and it is slated to be opened to everybody else later in 2020.


    Birthdays and the New Year are times for celebration and reflection on what has been achieved and preparation for what's next. Working in this field where innovation relentlessly changes the course of our activities, we have a natural bias towards the future and what is ahead of us. This is our state of mind at Wiliot. We are tremendously proud of our progress so far, but even more excited about what we can deliver next with our customers and the many partners who will build on this platform!



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    Last updated: August 2017
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    Wiliot Privacy Policy
    Effective Date: July 21st 2020	
    Wiliot Ltd. (“Wiliot“, “we“, “our” or “us“) develops and provides battery free Bluetooth chip technology (the “Product”), to increase the secured and continuous connection between people and products across the world.
    We also operate and provide the website available at www.wiliot.com (the "Site"), the Wiliot Software Development Kit (SDK), the Wiliot API and our Wiliot mobile application (collectively - the “Services”), which all allow our customers (“Customers”) to access and operate the Product.
    We respect the privacy of our Sites visitors ("Visitors"), our Customers, and individuals who have installed the Services on their device ("End Users"), and are strongly committed to making our practices regarding their personal data more transparent and fair. 
    This Privacy Policy describes how we collect, store, use and disclose personal data regarding such individuals ("you"), and our roles in processing your data. It applies whenever you use our Product, visit our Sites, interact with us or otherwise access or use any of our Services.
    Specifically, this Privacy Policy describes our practices regarding:
    1.	Data Collection
    2.	Data Uses
    3.	Data Location and Retention
    4.	Data Sharing
    5.	Cookies and Tracking Technologies
    6.	Communications
    7.	Data Security
    8.	Data Controller/Processor
    9.	Data Subject Rights
    10.	Children's Privacy
    11.	Additional Notices
    Please read this Privacy Policy carefully and make sure that you fully understand and agree to it. If you do not agree to this Privacy Policy, please discontinue and avoid using our Services.
    You are not legally required to provide us with any Personal Data (defined below), but without it we will not be able to provide you with the full range of Services or with the best experience when using our Services.
    1.	Data Collection
    We collect the following categories of data (which, to the extent it relates to an identified or identifiable individual, will be deemed as “Personal Data“):
    1.	Data automatically collected or generated: When you visit, interact with or use our Services, we may collect or generate certain technical data about you. We do so either independently or with the help of third party services (as detailed in Section 4 below), including through the use of “cookies” and other tracking technologies (as further detailed in Section 5 below).
    Such data consists of connectivity, technical and aggregated usage data, such as IP addresses, device advertising ID, non-identifying data regarding a device (such as type, screen resolution), operating system, browser version, locale and language settings used, activities and actions on the Services, GPS location, date and time stamp, the cookies and pixels installed on a device, and the activity (clicks and other interactions) of Visitors, Customers and End Users in connection with our Services.
    We mainly use this data to optimize our Product and the overall performance of our Services; and to gain a better understanding on how our Visitors, Customers and End Users typically use and interact with our Services and on how we could improve their user experience.
    2.	Data received from you: You may provide us with Personal Data such as your first and last name, company, address, email, phone number and account login details (such as usernames and hashed passwords) (collectively, “Account Data“), as well as any other data you choose to provide when you use our Services, create a user account or contact us. 
    Customers may provide us additional Account Data such as their billing details, business needs and preferences. To the extent that such data concerns a non-human entity (e.g. the bank account of a company or business), we will not regard it as “Personal Data” and this Privacy Policy shall not apply to it.
    3.	Data received from our Customers and their service providers: Customers may also provide us with data concerning their colleagues or employees, in order to allow them access to our Services. Such data usually refers to such individuals’ names/nicknames and work e-mails; however additional data may be provided at the Customer’s discretion. Our Customers and/or their service providers may also provide us with data concerning their End Users. 
    4.	Data received from third parties: we may receive your Personal Data from other sources. For example, if you participate in an event, conference or webinar that we sponsor or participate in, we may receive your Personal Data from the event organizers. We may also receive your contact and professional details (e.g., your name, company, position, contact details and professional experience, preferences and interests) from our business partners or services provides, and through the use of tools and channels commonly used for connecting between companies and individuals in order to explore potential business and employment opportunities, such as LinkedIn.
    2.	Data Uses
    We use Personal Data as necessary for the performance of our Services; to comply with applicable law; and to support our legitimate interests in maintaining and improving our Services and offerings, understanding how our Services are used, optimizing our marketing and advertising services, customer service and support operations, and protecting and securing our End Users, Customers, ourselves and our Services.
    Specifically, we use Personal Data for the following purposes:
    1.	To facilitate, operate, and provide our Services;
    2.	To authenticate the data transmitted between the Product and the Services, and to allow our Customers access to our Services;
    3.	To provide our Visitors, Customers and End Users with assistance and support;
    4.	To further develop, customize and improve the Product, the Services and the overall user experience, based on common or personal preferences, experiences and difficulties;
    5.	To contact our Visitors, Customers and End Users with general or personalized service-related messages (such as password-retrieval or billing) and promotional messages (such as newsletters, webinars, new features, etc.); and to facilitate, sponsor and offer certain events and promotions;
    6.	To support and enhance our data security measures, including for the purposes of preventing and mitigating the risks of fraud, error or any illegal or prohibited activity;
    7.	To create aggregated statistical data, inferred non-personal data or anonymized or pseudonymized data (rendered non-personal), which we or our business partners may use to provide and improve our respective services; and
    8.	To comply with any applicable laws and regulations.
    3.	Data Location & Retention
    Data Location: Your Personal Data may be maintained, processed and stored by our authorized affiliates and Service Providers (defined below) in the United States of America, the EU and other jurisdictions, as necessary for the proper delivery of our Services, or as may be required by law.
    Wiliot is headquartered in Israel, a jurisdiction which is considered by the European Commission to be offering an adequate level of protection for the Personal Data of EU Member State residents. 
    While privacy laws may vary between jurisdictions, Wiliot and its affiliates and Service Providers are each committed to protect Personal Data in accordance with this Privacy Policy and customary industry standards, regardless of any lesser legal requirements that may apply in their jurisdiction.
    Data Retention: We keep Personal Data of Customers and Visitors for as long as reasonably necessary in order to maintain and expand our relationship and to provide them with our Services.
    We retain End Users’ Personal Data as instructed by our Customers, or as long as we consider necessary for the purposes described herein.
    We will also retain Customers, Visitors and End Users Personal Data for as long as is required in order to comply with our legal and contractual obligations, or to protect ourselves from any potential disputes (i.e. as required by laws applicable to log-keeping, records and bookkeeping, and in order to have proof and evidence concerning our relationship, should any legal issues arise following your discontinuance of use), in accordance with our data retention policy.
    Please note that except as required by applicable law, we will not be obligated to retain your Personal Data for any particular period, and we are free to securely delete it for any reason and at any time, with or without notice to you. If you have any questions about our data retention policy, please contact us by email at privacy@wiliot.com.
    4.	Data Sharing
    Legal Compliance: We may disclose or allow government and law enforcement officials access to your Personal Data, in response to a subpoena, search warrant or court order (or similar requirement), or in compliance with applicable laws and regulations. Such disclosure or access may occur if we believe in good faith that we are legally compelled to do so, or that disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, fraud, or other wrongdoing.
    Service Providers: We may engage selected third party companies and individuals to perform services complementary to our own (e.g. hosting services, data analytics services, marketing and advertising services, data and cyber security services, payment processing services, e-mail distribution and monitoring services, messaging services, session recording, and our business, legal and financial advisors) (collectively, “Service Providers”). These Service Providers may have access to your Personal Data, depending on each of their specific roles and purposes in facilitating and enhancing our Services, and may only use it for such purposes.
    One of our Service Providers in particular is Google, which provides a tool called “Google Analytics” used by us to collect information about use of our Services. Google Analytics collects information such as how often users visit the Services, what pages they visit when they do so, and what other sites they used prior to coming to our Services. We use the information we get from Google Analytics to maintain and improve the Services and our products. We do not combine the information collected through the use of Google Analytics with personally identifiable data. Google’s ability to use and share information collected by Google Analytics about your visits to and use of the Services is restricted by the Google Analytics Terms of Service, available at https://www.google.com/analytics/terms/us.html, and the Google Privacy Policy, available at https://policies.google.com/privacy. You can learn more about how Google collects and processes data specifically in connection with Google Analytics at https://policies.google.com/technologies/partner-sites. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.
    Sharing Personal Data with our Customers: We may share the Personal Data of End Users with their respective Customer. Please note that Wiliot is not responsible for and does not control any further disclosure, use or monitoring by or on behalf of our Customer, that itself acts as the “Data Controller” of such data (as further described in Section 8 below).
    Protecting Rights and Safety: We may share your Personal Data with others if we believe in good faith that this will help protect the rights, property or personal safety of Wiliot, any of our Visitors, Customers or End Users, or of any members of the general public.
    Wiliot Subsidiaries and Affiliated Companies: We may share Personal Data internally within our group of companies, for the purposes described in this Privacy Policy. In addition, should Wiliot or any of its subsidiaries or affiliates undergo any change in control, including by means of merger, acquisition or purchase of substantially all of its assets, your Personal Data may be shared with the parties involved in such event. If we believe that such change in control might materially affect your Personal Data then stored with us, we will notify you of this event and the choices you may have via e-mail or prominent notice on our Services.
    For the avoidance of doubt, we may share your Personal Data in additional manners, pursuant to your explicit approval, or if we are legally obligated to do so, or if we have successfully rendered such data non-personal and anonymous. We may transfer, share or otherwise use non-personal data at our sole discretion and without the need for further approval.
    5.	Cookies and Tracking Technologies
    Our Services and some of our Service Providers utilize “cookies”, anonymous identifiers and other tracking technologies which help us provide, secure and improve our Services, personalize your experience and monitor the performance of our activities and campaigns. 
    A “cookie” is a small text file that is used, for example, to collect data about activity on our Sites. Some cookies and other technologies serve to recall Personal Data, such as an IP address, previously indicated by you. We recommend the use of cookies for an optimal user experience on our Services. 
    While we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser, most browsers allow you to control cookies, including whether or not to accept them and to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser. 
    If you wish to prevent the use of your mobile device's advertising ID, you may change your device settings to reset such advertising ID (typically, this is available under the "Privacy" or "Ads" section in your device settings). You may also change your browser settings to reset or block cookies (typically, this is available under the "Settings" or "Help" section in your browser menu). 
    A list of the cookies we use can be found here: https://www.wiliot.com/cookie-policy
    6.	Communications
    Service Communications: We may contact you with important information regarding our Services. For example, we may notify you (through any of the means available to us) of changes or updates to our Services, billing issues, service changes, password-retrieval notices, etc. We may also send you notifications, messages and other updates. You will not be able to opt-out of receiving such service communications while using our Services, as they are integral to such use.
    Notifications and Promotional Communications: We may send you notifications about new features, events and special opportunities or any other information we think our Customers will find valuable. We may provide such notices through any of the contact means available to us (e.g. phone or e-mail), through the Services, or through our marketing campaigns on any other sites or products.
    If you do not wish to receive such promotional communications, you may notify Wiliot at any time by sending an email to privacy@wiliot.com, changing your communication preferences in your account, or by following the “unsubscribe”, “stop”, “opt-out” or “change e-mail preferences” instructions contained in the promotional communications you receive.
    7.	Data Security
    In order to protect your Personal Data held with us and our Service Providers, we are using industry-standard physical, procedural and electronic security measures, including encryption as appropriate. However, please be aware that regardless of any security measures used, we cannot and do not guarantee the absolute protection and security of any Personal Data stored with us or with any third parties as described in Section 4 above.
    8.	Data Controller/Processor
    Certain data protection laws and regulations, such as the GDPR, typically distinguish between two main roles for parties processing Personal Data: the “Data Controller”, who determines the purposes and means of processing; and the “Data Processor”, who processes the data on behalf of the Data Controller. Below we explain how these roles apply to our Services, to the extent that such laws and regulations apply.
    Wiliot is the “Data Controller” of its Visitors, Customers and prospective Customers' Personal Data, and with respect to which, assumes the responsibilities of Data Controller (solely to the extent applicable under law), as set forth in this Privacy Policy.
    If Wiliot processes any End User Personal Data on behalf of a Customer, such Customer shall be deemed the “Data Controller” of its End Users’ data, and Wiliot will generally process such data on this Customer’s behalf, as its “Data Processor”. 
    This means that in such cases, we will process such End Users’ data on behalf of our Customer and in accordance with its reasonable instructions, subject to our Terms of Service and other commercial agreements. The Customer will be solely responsible for meeting any legal requirements applicable to Data Controllers (such as establishing a legal basis for processing and responding to Data Subject Rights requests concerning the data they control).
    9.	Data Subject Rights
    If you wish to exercise your rights under any applicable law, including the EU General Data Protection Regulation (GDPR), to request access to, and rectification or erasure of your Personal Data held with Wiliot, or to restrict or object to such Personal Data’s processing, or to port such Personal Data – please contact us by email at privacy@wiliot.com.
    Please note that once you contact us by e-mail, we may require additional information and documents, including certain Personal Data, in order to authenticate and validate your identity and to process your request. Such additional data will be then retained by us for legal purposes (e.g. as proof of the identity of the person submitting the request), in accordance with Section 3 above.
    If you would like to make any requests or queries regarding Personal Data we process on a Customer’s behalf, please contact such Customer directly. For example, if you are an End User who wishes to access, correct, or delete data processed by Wiliot on behalf of a Customer, please direct your request to the relevant Customer (who is the “Data Controller” of such data).
    10.	Children’s Privacy
    Our Services are not designed to attract children under the age of 16. We do not knowingly collect Personal Data from children and do not wish to do so. If we learn that a person under the age of 16 is using the Services, we will prohibit and block such use and will make all efforts to promptly delete any Personal Data stored with us with regard to such child. If you believe that we might have any such data, please contact us by email at privacy@wiliot.com.
    11.	Additional Notices
    Updates and Amendments: We may update and amend this Privacy Policy from time to time by posting an amended version on our Services. The amended version will be effective as of the date it is so published. We will provide a 10-day prior notice if we believe any substantial changes are involved via any of the communication means available to us or via the Services. After such notice period, all amendments shall be deemed accepted by you.
    External Links: While our Services may contain links to other websites or services, we are not responsible for their privacy practices, and encourage you to pay attention when you leave our Services for the website or application of such third parties and to read the privacy policies of each and every website and service you visit. This Privacy Policy applies only to our Services.
    Questions, Concerns or Complaints: If you have any comments or questions about this Privacy Policy or if you have any concerns regarding your Personal Data, please contact us by email at privacy@wiliot.com. 
    Wiliot GmbH has been designated as Wiliot’s representative in the European Union for data protection matters pursuant to Article 27 of the GDPR. Wiliot GmbH may be contacted only on matters related to the processing of Personal Data. To make such an inquiry, please send an email to privacy@wiliot.com. If you are a GDPR-protected individual, you also have the right to lodge a complaint with an EU supervisory authority.