Fueling the Future of Supply Chain AI – Together with Avery Dennison

By Julien Bellanger, President, Wiliot

We are in the midst of a global rearchitecture of how supply chains operate – a transformation driven by the convergence of real-time data, ambient sensing, and AI.

As this shift accelerates, demand for Wiliot’s ambient IoT technology continues to rise. Many of the world’s most influential companies – across retail, logistics, postal, and food – are moving quickly from exploration to scaled deployment, embedding ambient IoT into the core of their operations to generate real-time intelligence.

These companies understand a central truth – the value of AI in supply chain operations depends on the quality and timeliness of the data that fuels it. Real impact requires real-time data – not historical estimates, not theoretical models, but accurate, immediate signals that reflect what’s happening now, on the ground.

Ambient IoT enables exactly that – delivering a continuous stream of real-world, item-level data on location, temperature, humidity, dwell time, and more. These signals provide AI engines with the operational insights required to drive timely, effective action.

To support this rising demand and accelerate global adoption, Wiliot is expanding its strategic partnership with Avery Dennison – a global leader in materials science and digital identification – to bring ambient IoT to market at an accelerated rate and scale.

A Proven Partnership, Now Accelerated

Our collaboration with Avery Dennison builds on years of close alignment and shared vision. Their early support helped manufacture previous generations of our technology, establishing a strong foundation that made broader scale possible.

We’re now building on that foundation in significant ways.

As part of this expanded partnership, Avery Dennison will manufacture Wiliot’s next-generation IoT Pixels – which are engineered with a smaller chip footprint and a streamlined inlay architecture that reduce costs while boosting performance. The result is a solution that supports broader deployments, opens new application areas, and improves unit economics across the board.

In parallel, Wiliot’s solutions are being integrated directly into Avery Dennison’s Intelligent Labels portfolio and atma.io connected product cloud – significantly extending our global footprint and commercial reach.

With deep domain expertise, global infrastructure, and strong go-to-market capabilities, Avery Dennison is uniquely positioned to scale these technologies across industries and continents.

The Data Layer Enabling Supply Chain AI

What we’re building is not just another tracking technology – it’s a foundational data layer for the intelligent supply chains of today and tomorrow.

Supply chain AI needs more than data volume. It also needs data fidelity. Systems must be fed by high-resolution, real-time signals that reflect the actual state of goods in motion – and do so continuously, passively, and at scale.

Ambient IoT delivers that visibility using cost-effective, wireless, battery-free sensors that communicate via standard infrastructure already present in most supply chain environments. This architecture makes it possible to monitor goods at the pallet, case, or item level – all without the expense or complexity of traditional technologies.

As a result, companies can shift from episodic updates to continuous awareness – monitoring conditions at every step, acting with greater agility, and making smarter, faster decisions. This new visibility layer is already driving improved freshness, reduced waste, automated compliance, and stronger operational performance – by turning physical events into digital insights that inform action.

Together with Avery Dennison, we are bringing this capability to market faster, more broadly, and more affordably than ever before.

A Shared Vision for What Comes Next

This partnership is about more than meeting today’s demand. It’s about building the data layer for tomorrow’s supply chain – one in which products are not static objects, but intelligent participants in the systems that move them.

We’re still at the dawn of ambient IoT’s full potential. But already, we’re seeing how enterprises can use this technology to reduce waste, automate processes, and enhance efficiency at scale.

With Avery Dennison as a strategic partner, Wiliot is accelerating the delivery of real-time data to power AI and optimize global supply chains – helping industries evolve from opaque and reactive to transparent and adaptive.

We’re grateful for the partnership, and we’re committed to what lies ahead: a more intelligent, responsive, and connected future for supply chains around the world.