Wiliot Named a Notable Vendor in the 2025 Gartner® Tracking and Monitoring Context: Magic Quadrant™ for Real-Time Transportation Visibility Platforms

Wiliot is proud to be recognized as a Notable Vendor in the March 2025 Gartner Tracking and Monitoring Context: Magic Quadrant for Real-Time Transportation Visibility Platforms report. This acknowledgment highlights Wiliot's innovative approach to providing visibility solutions for global supply chains.

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Analyst Reports

By Carly West, Oscar Sanchez Duran, Christian Titze

18 March 2025

12 MIN

Gartner, Tracking and Monitoring Context: ‘Magic Quadrant for Real-Time Transportation Visibility Platforms’, Carly West, Oscar Sanchez Duran, Christian Titze, 18 March 2025

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What’s in the case study

Tha Challenges
To address the universal challenge of food waste, the grocery retailer wanted a view into how its time-and temperature-sensitive goods were transported and stored, aiming to improve its reputation for excellence by guaranteeing produce availability at peak freshness.

The Solutions
The Wiliot Intelligence Platform revolutionizes how grocery retailers monitor the temperature and location of their inventory, offering comprehensive insights down to the case level through automated, continuous monitoring and instant, actionable alerts.

How it Works

Wiliot IoT Pixels were applied to cases of strawberries, tracking their temperature and whereabouts from the distribution center, through transit, to multiple stores, providing high-resolution insights into the state of their goods.

The Outcome

The Wiliot Intelligence Platform promptly detected temperature and process compliance issues, allowing the retailer to tackle underlying problems as they arise, minimizing wasted inventory and ensuring fresher produce with more predictable availability.

The Benefits

Insights delivered by the Wiliot Intelligence Platform guaranteed that the retailer’s produce met the highest standards of freshness and quality, directly enhancing customer trust and enabling systematic elimination of food spoilage and waste causes.

Supply Chain Visibility: A Critical Priority

According to Gartner, "Transportation visibility continues to be a key priority for shippers, logistics providers and their customers. Supply chain technology leaders can use this research to get an overview of the market, trends and vendors in the tracking and monitoring visibility segment."

The report notes that solutions in this market segment "offer in-transit shipment, asset, customer and inventory insights at the product and/or cargo level, as well as asset insights — both domestic and international."

Wiliot's Tracking and Monitoring Solution

As highlighted in the Gartner report, the Wiliot Platform helps determine inventory health, detect errors automatically, monitor freshness, and measure carbon footprint across retail, food processing, and pharmaceutical supply chains.


Real Business Outcomes

Wiliot's customers are already experiencing significant results:

  • 90% reduction in temperature-related shrink for grocery supply chains
  • 70% reduction in mis-shipments for global online retailers
  • 50% reduction in manhours spent managing exceptions

Why Tracking and Monitoring Solutions Matter

The Gartner report highlights that while the unit price of tracking solutions in this segment may be higher than traditional RTTVPs, "the data quality and granularity of things like the humidity and temperature of the cargo or inside the container are often not matched in other visibility solutions."

For industries where product integrity, cold chain adherence, security enhancement, and risk mitigation are critical, these solutions provide indispensable value.


Experience Intelligence for Your Supply Chain

Discover how Wiliot's solutions can transform your supply chain operations with unprecedented visibility at every level.