How can grocery and CPG companies improve supply chain visibility and freshness?

Grocery and CPG companies can improve supply chain visibility and freshness by replacing periodic manual checks with continuous, real-time product tracking. Wiliot enables end-to-end visibility from supplier to store, allowing businesses to monitor product location, temperature, and dwell time throughout the supply chain to reduce spoilage, improve freshness, and ensure products reach shelves in optimal condition.

What is Physical AI and how does it apply to grocery and CPG supply chains?

Physical AI connects physical products to digital intelligence systems by transforming them into continuous data sources. Wiliot’s battery-free IoT Pixels provide each product or case with a digital identity, enabling real-time tracking of movement, condition, and handling throughout grocery and CPG supply chains. This supports automated decision-making, improved efficiency, and proactive issue prevention.

How does Wiliot improve food safety, quality, and compliance?

Wiliot continuously monitors product conditions such as temperature, handling, and transit history, creating a complete, timestamped record for each product. This allows companies to detect safety risks early, automate compliance documentation, reduce recalls, minimize waste, and improve regulatory compliance.

How is Wiliot different from traditional RFID or barcode-based systems?

Traditional RFID and barcode systems rely on manual scans or checkpoint-based reads, creating visibility gaps. Wiliot provides continuous, ambient tracking without scanning by automatically transmitting data as products move, delivering real-time supply chain visibility while reducing infrastructure complexity and operational blind spots.

How does Wiliot help reduce waste and out-of-stocks in grocery and CPG operations?

Wiliot reduces waste and out-of-stocks by providing real-time visibility into inventory location, dwell time, product condition, and expiration risk. This supports better inventory rotation practices like FIFO and FEFO, improves replenishment accuracy, accelerates issue resolution, and increases on-shelf product availability.

What ROI can grocery and CPG enterprises expect from Wiliot?

Grocery and CPG enterprises often achieve ROI within the first year by reducing shrink, lowering labor costs, improving inventory efficiency, reducing waste, preventing shipping errors, and increasing product availability. Large-scale deployments frequently deliver multi-million-dollar savings while improving service quality and customer satisfaction.

The Opportunity

Grocery supply chains operate under relentless pressure: tight margins, perishable product, complex multi-temperature logistics, and zero tolerance for the kind of out-of-stocks and waste events that drive customers away. Most grocery operators still rely on manual processes — scanning, counting, logging — that introduce lag, error, and labor cost at every step. The result is a supply chain that is reactive by design, catching problems after they have already impacted product quality, availability, or compliance.

Wiliot changes that. By applying battery-free IoT Pixels to pallets, cases, and reusable assets, grocers gain continuous, scan-free visibility into every product's location and condition — from the moment it enters the supply chain to the moment it reaches the shelf. No manual scanning. No reconciliation lag. No blind spots.

What Wiliot Delivers for Grocery

The Wiliot Physical AI platform processes signals from battery-free IoT Pixels using purpose-built AI and ML models, turning passive product movement into real-time, actionable intelligence. For grocery operators, this means:

Automated traceability and regulatory compliance — including FSMA 204 — without adding labor
Real-time temperature and condition monitoring at the case level, not just the zone
Continuous inventory accuracy across every defined area — backrooms, coolers, freezers, and sales floor
Automated shipment verification that prevents mis-shipments and mis-deliveries before trucks leave the dock
Reduced food waste driven by FIFO/FEFO automation and early excursion detection
Improved on-shelf availability by eliminating phantom inventory and replenishment delays

Key Outcomes

90%

Reduction in temperature-related spoilage

Up to 90%

Reduction in mis-shipments

99%+

Inventory & receipt accuracy

<1 Year

Average ROI timeline

Applications Across the
Grocery Supply Chain

Shipping & Receiving

Autonomously verify every inbound and outbound load — without manual scanning
‍
Manual receiving processes delay inventory availability by 24–48 hours and introduce frequent discrepancies that ripple through fulfillment, finance, and supplier relationships. Wiliot automates the entire receiving workflow: battery-free IoT Pixels on cases and pallets are detected automatically as goods enter the receiving area, quantities are matched against POs and ASNs in real time, and digital goods receipts are generated without any manual intervention.

On the outbound side, Wiliot continuously monitors pallets staged at dock doors, identifying incorrect or incomplete loads within minutes — so corrections happen before trucks depart. The result is 99%+ inbound receipt accuracy, up to 90% fewer mis-shipments, and FSMA 204 compliance documentation generated automatically.

In Transit

Real-time location and condition visibility across every mile of the cold chain
‍
Temperature excursions during transit are one of the leading causes of perishable food waste and compliance risk — yet most cold chain monitoring operates at the trailer or zone level, missing product-level events entirely. Wiliot monitors at the case level, tracking temperature and dwell time continuously across every handoff in the supply chain.

Whether first mile, middle mile, or last mile, Wiliot provides real-time visibility into what has been loaded, where it is en route, and whether it is arriving in the right condition. Automated alerts notify operators the moment an excursion is detected — when intervention is still possible. The result: less waste, fewer markdowns, stronger compliance posture, and delivery confidence across the entire network.

Under the Roof

Continuous inventory intelligence inside every store and distribution center
‍
Inside the four walls, Wiliot replaces manual cycle counts with continuous, automated inventory visibility across every defined area — backrooms, coolers, freezers, and storage zones. Inventory updates automatically as products move, eliminating the scanning, disruption, and lag of manual counting.

FIFO management becomes FEFO — First Expired, First Out — with automated inventory age alerts that ensure the right product rotates first. Zone-based tracking and real-time alerts surface misplaced products before they create stockouts or waste events. The result is trusted inventory data that drives faster replenishment, lower safety stock, and stronger on-shelf availability.

Why Grocery Operators
Choose Wiliot

Scan-Free Automation

Scan-free automation Battery-free IoT Pixels require no active scanning — inventory, receiving, and shipment verification happen automatically as products move.

Case-Level Monitoring

Unlike zone-level systems, Wiliot tracks temperature and condition at the individual case level — catching excursions that zone sensors miss entirely.

FSMA 204 Compliance

Automated traceability records and temperature history are generated continuously, creating a complete audit trail without manual documentation.

Waste Reduction

Early excursion detection, FEFO automation, and accurate inventory data work together to reduce spoilage, markdowns, and over-ordering.

Seamless Integration

Cloud-to-cloud (C2C) data transfer integrates with existing ERP, WMS, and food safety systems. SDK and open APIs available for custom workflows.

Rapid Deployment

Standard low-voltage installation by certified contractors. Systems are live in weeks with minimal disruption to ongoing operations.

Optimize your supply-chain – and protect the planet

Grocery Applications

Grocery Retail Case Study

Wiliot connects pallets, cases, and assets, to grocers, giving their operators and stakeholders an omniscient view of their supply chain. From dock to distribution center to store, ensure every item is in the right place, at the right time, and under the right conditions.

When one of our IoT Pixels is applied to your product, you can:

Achieve optimum traceability and understand product movement and condition – assuring freshness and regulatory compliance
Address the existential problem of waste - which contributes to 8% of climate change as 40% of food never makes it to the plate
Satisfy consumers and generate revenue by increasing on shelf availability, and reducing overstock and out-of-stocks

Your products are too precious to be wasted, too important to go out into the world on their own. Let Wiliot illuminate your product’s journey.

Grocery By Wiliot

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Solutions

Shipping & Receiving

Autonomously Verify Loading & Unloading Workflows

Automate the tracking and validation of pallets, cases, and assets in your shipping and receiving processes. Say goodbye to manual scans and hello to a hands-free, more responsive workflow—one that prevents mis-shipments and mis-deliveries in real-time, ensures inventory accuracy to reduce stockouts and overstocks, and boosts on-shelf availability. Safeguard the quality of perishable goods at the dock and become FSMA 204 compliant—all without adding labor.

In Transit

Monitor Goods as They Move

Whether first, middle, or last mile, Wiliot provides retailers with real-time visibility into the location and temperature of any item, empowering operators with the tools to ensure that every shipment arrives on time and in the right condition. Passively track what’s been loaded, to what’s en route, and verifying quality the entire journey, to prevent mis-shipments and mis-deliveries, reduce waste, improve on-shelf availability and load utilization, all while reducing the burden on your workforce.

Under the Roof

Indoor Asset Intelligence

Track asset and product inventories in real-time inside every store or distribution center, eliminating the need for manual counts, to ensure low-stock items are replenished before they become out-of-stocks. Monitor individual temperature conditions for each item to ensure proper handling and transform FIFO “First In, First Out” inventory management into FEFO—"First Expired, First Out”. Quickly locate misplaced products with zone-based tracking and real-time alerts, reducing waste, preventing operational errors, to meet customer demands.

How can end-to-end visibility improve your safety, quality, and freshness?

Discover Wiliot Applications

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Grocery Applications

The Opportunity

What Wiliot Delivers for Grocery

Key Outcomes

Applications Across the Grocery Supply Chain

Shipping & Receiving

In Transit

Under the Roof

Why Grocery Operators Choose Wiliot

Scan-Free Automation

Case-Level Monitoring

FSMA 204 Compliance

Waste Reduction

Seamless Integration

Rapid Deployment

Step into the future of supply chain visibility

Step into the future of supply chain visibility

Grocery Applications

Browse Our Expanding List of Applications

Autonomously Verify Loading & Unloading Workflows

Monitor Goods as They Move

Indoor Asset Intelligence

How can end-to-end visibility improve your safety, quality, and freshness?

Discover Wiliot Applications

Quick Service Food Restaurants

Post & Parcel

Frequently asked questions

How can grocery and CPG companies improve supply chain visibility and freshness?

What is Physical AI and how does it apply to grocery and CPG supply chains?

How does Wiliot improve food safety, quality, and compliance?

How is Wiliot different from traditional RFID or barcode-based systems?

How does Wiliot help reduce waste and out-of-stocks in grocery and CPG?

What ROI can grocery and CPG enterprises expect from Wiliot?

Step into the future of supply chain visibility

Step into the future of supply chain visibility

You Can Sense the Revolution

Applications Across the
Grocery Supply Chain

Why Grocery Operators
Choose Wiliot