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Wiliot Privacy Policy

Effective Date: October 6, 2023

1 Purpose, scope, and users

Wiliot Ltd. (“Wiliot“, “Company”, “we“, “our” or “us“) develops and provides battery free Bluetooth chip technology (the “Product”), to increase the secured and continuous connection between people and products across the world.

We also operate and provide the website available at (the "Site") the web dashboard available at the Wiliot Software Development Kit (the “SDK”; and collectively - the “Services”), which allow our customers (“Customers”) to access and operate the Product.

We respect the privacy of our Sites visitors ("Visitors"), our Customers, and individuals who have installed the SDK on their device ("End Users"), and are strongly committed to making our practices regarding their personal data more transparent and fair.

This Privacy Policy describes how we collect, store, use and disclose personal data regarding such individuals ("you"), and our roles in processing your data. It applies whenever you use our product, visit our Sites, interact with us or otherwise access or use any of our Services.

Users of this document are all employees Wiliot.

Please read this Privacy Policy carefully and make sure that you fully understand and agree to it. If you do not agree to this Privacy Policy, please discontinue and avoid using our Services.

You are not legally required to provide us with any Personal Data (defined below), but without it we will not be able to provide you with the full range of Services or with the best experience whenu sing our Services.

2 Reference documents

• ISO/IEC 27001 standard, clauses A.18.1.4

• ISO/IEC 27018:2014

• ISMS Manual

• Information Classification Policy

3 Company Policy

3.1 Data Collection

We collect the following categories of data (which, to the extent it relates to an identified or

Identifiable individual, will be deemed as “Personal Data“):

1. Data automatically collected or generated: When you visit, interact with or use our Services, we may collect or generate certain technical data about you. We do so either independently or with the help of third party services (as detailed in Section 4 below), including through the use of “cookies” and other tracking technologies (as further detailed in Section 5 below).

Such data consists of connectivity, technical and aggregated usage data, such as IP addresses, device advertising ID, non-identifying data regarding a device (such as type, screen resolution), operating system, browser version, locale and language settings used, activities and actions on the Services, GPS location, date and time stamp, the cookies and pixels installed on a device, and the activity (clicks and other interactions) of Visitors, Customers and End Users in connection with our Services.

We mainly use this data to optimize our Product and the overall performance of our Services; and to gain a better understanding on how our Visitors, Customers and End Users typically use and interact with our Services and on how we could improve their user experience.

2. Data received from you: You may provide us with Personal Data such as your first and last name, address, email, phone number and account login details (such as usernames and hashed passwords) (collectively, “Account Data“), as well as any other data you choose to provide when you use our Services, create a user account or contact us.

Customers may provide us additional Account Data such as their billing details, business needs and preferences. To the extent that such data concerns a non-human entity (e.g. The bank account of a company or business), we will not regard it as “Personal Data” and this Privacy Policy shall not apply to it.

3. Data received from our Customers: Customers may also provide us with data concerning their colleagues or employees, in order to allow them access to our Services. Such data usually refers to such individuals’ names/nicknames and work e-mails; however additional data may be provided at the Customer’s discretion.

4. Data received from third parties: we may receive your Personal Data from other sources. For example, if you participate in an event, conference or webinar that we sponsor or participate in, we may receive your Personal Data from the event organizers. We may also receive your contact and professional details (e.g., your name, company, position, contact details and professional experience, preferences and interests) from our business partners or services provides, and through the use of tools and channels commonly used for connecting between companies and individuals in order to explore potential business and employment opportunities, such as LinkedIn.

3.2 Data Uses

We use Personal Data as necessary for the performance of our Services; to comply with applicable law; and to support our legitimate interests in maintaining and improving our Services and offerings, understanding how our Services are used, optimizing our marketing and advertising services, customer service and support operations, and protecting and securing our End Users, Customers, ourselves and our Services.

Specifically, we use Personal Data for the following purposes:

1. To facilitate, operate, and provide our Services;

2. To authenticate the data transmitted between the Product and the Services, and to allow our customers access to our Services;

3. To provide our Visitors, Customers and End Users with assistance and support;

4. To further develop, customize and improve the Product, the Services and the overall user experience, based on common or personal preferences, experiences and difficulties;

5. To contact our Visitors, Customers and End Users with general or personalized service-related messages (such as password-retrieval or billing) and promotional messages (such as newsletters, webinars, new features, etc.); and to facilitate, sponsor and offer certain events and promotions;

6. To support and enhance our data security measures, including for the purposes of preventing and mitigating the risks of fraud, error or any illegal or prohibited activity;

7. To create aggregated statistical data, inferred non-personal data or anonymized or pseudonymized data (rendered non-personal), which we or our business partners may use to provide and improve our respective services; and

8. To comply with any applicable laws and regulations.

3.3 Data Location & Retention

Data Location: Your Personal Data may be maintained, processed and stored by our authorized affiliates and Service Providers (defined below) in the United States of America, the EU and other jurisdictions, as necessary for the proper delivery of our Services, or as may be required by law.

Wiliot is headquartered in Israel, a jurisdiction which is considered by the European Commission to be offering an adequate level of protection for the Personal Data of EU Member State residents.

While privacy laws may vary between jurisdictions, Wiliot and its affiliates and Service Providers are each committed to protect Personal Data in accordance with this Privacy Policy and customary industry standards, regardless of any lesser legal requirements that may apply in their jurisdiction.

Data Retention: We keep Personal Data of Customers and Visitors for as long as reasonably necessary in order to maintain and expand our relationship and to provide them with our Services.

We retain End Users’ Personal Data as instructed by our Customers, or as long as we consider necessary for the purposes described herein.

We will also retain Customers, Visitors and End Users Personal Data for as long as is required in order to comply with our legal and contractual obligations, or to protect ourselves from any potential disputes (i.e. As required by laws applicable to log-keeping, records and bookkeeping, nd in order to have proof and evidence concerning our relationship, should any legal issues arise following your discontinuance of use), in accordance with our data retention policy.

Please note that except as required by applicable law, we will not be obligated to retain your personal Data for any particular period, and we are free to securely delete it for any reason and at any time, with or without notice to you. If you have any questions about our data retention policy, please contact us by email at

3.4 Data Sharing

Legal Compliance: We may disclose or allow government and law enforcement officials access to your Personal Data, in response to a subpoena, search warrant or court order (or similar requirement), or in compliance with applicable laws and regulations. Such disclosure or access may occur if we believe in good faith that we are legally compelled to do so, or that disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, fraud, or other wrongdoing.

Service Providers: We may engage selected third party companies and individuals to perform services complementary to our own (e.g. Hosting services, data analytics services, marketing and

Advertising services, data and cyber security services, payment processing services, e-mail

Distribution and monitoring services, text messaging services, session recording, and our business, legal and financial advisors) (collectively, “Service Providers“). These Service Providers may have access to your Personal Data, depending on each of their specific roles and purposes in facilitating and enhancing our Services, and may only use it for such purposes.

One of our Service Providers in particular is Google, which provides a tool called “Google Analytics” used by us to collect information about use of our Services. Google Analytics collects information such as how often users visit the Services, what pages they visit when they do so, and what other sites they used prior to coming to our Services. We use the information we get from Google Analytics to maintain and improve the Services and our products. We do not combine the information collected through the use of Google Analytics with personally identifiable data. Google’s ability to use and share information collected by Google Analytics about your visits to and use of the Services is restricted by the Google Analytics Terms of Service, available at, and the Google Privacy Policy, available at You can learn more about how Google collects and processes data specifically in connection with Google Analytics at You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at

Sharing Personal Data with our Customers: We may share the personal Data of End Users with their respective Customer. Please note that Wiliot is not responsible for and does not control any further disclosure, use or monitoring by or on behalf of our Customer, that itself acts as the “Data Controller” of such data (as further described in Section 8 below).

Protecting Rights and Safety: We may share your Personal Data with others if we believe in good faith that this will help protect the rights, property or personal safety of Wiliot, any of our Visitors, Customers or End Users, or of any members of the general public.

Wiliot Subsidiaries and Affiliated Companies: We may share Personal Data internally within our group of companies, for the purposes described in this Privacy Policy. In addition, should Wiliot or any of its subsidiaries or affiliates undergo any change in control, including by means of merger, acquisition or purchase of substantially all of its assets, your Personal Data may be shared with the parties involved in such event. If we believe that such change in control might materially affect your Personal Data then stored with us, we will notify you of this event and the choices you may have via e-mail or prominent notice on our Services.

For the avoidance of doubt, we may share your Personal Data in additional manners, pursuant to your explicit approval, or if we are legally obligated to do so, or if we have successfully rendered such data non-personal and anonymous. We may transfer, share or otherwise use non-personal data at our sole discretion and without the need for further approval.

3.5 Cookies and Tracking Technologies

Our Services and some of our Service Providers utilize “cookies”, anonymous identifiers and other tracking technologies which help us provide, secure and improve our Services, personalize your experience and monitor the performance of our activities and campaigns.

A “cookie” is a small text file that is used, for example, to collect data about activity on our Sites. Some cookies and other technologies serve to recall Personal Data, such as an IP address, previously indicated by you. We recommend the use of cookies for an optimal user experience on our Services.

While we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser, most browsers allow you to control cookies, including whether or not to accept them and to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser.

If you wish to prevent the use of your mobile device's advertising ID, you may change your device settings to reset such advertising ID (typically, this is available under the "Privacy" or "Ads" section in your device settings). You may also change your browser settings to reset or block cookies (typically, this is available under the "Settings" or "Help" section in your browser menu).

3.6 Communications

Service Communications: We may contact you with important information regarding our Services. For example, we may notify you (through any of the means available to us) of changes or updates to our Services, billing issues, service changes, password-retrieval notices, etc. We may also send you notifications, messages and other updates. You will not be able to opt-out of receiving such service communications while using our Services, as they are integral to such use.

Notifications and Promotional Communications: We may send you notifications about new features, events and special opportunities or any other information we think our Customers will find valuable. We may provide such notices through any of the contact means available to us (e.g. phone or e-mail), through the Services, or through our marketing campaigns on any other sites or products.

If you do not wish to receive such promotional communications, you may notify Wiliot at any time by sending an email to, changing your communication preferences in your account, or by following the “unsubscribe”, “stop”, “opt-out” or “change e-mail preferences” instructions contained in the promotional communications you receive.

3.7 Data Security

In order to protect your Personal Data held with us and our Service Providers, we are using industry-standard physical, procedural, and electronic security measures, including encryption as appropriate. However, please be aware that regardless of any security measures used, we cannot and do not guarantee the absolute protection and security of any Personal Data stored with us or with any third parties as described in Section 4 above.

3.8 Data Controller/Processor

Certain data protection laws and regulations, such as the GDPR, typically distinguish between two main roles for parties processing Personal Data: the “Data Controller”, who determines the purposes and means of processing; and the “Data Processor”, who processes the data on behalf of the Data Controller. Below we explain how these roles apply to our Services, to the extent that such laws and regulations apply.

Wiliot is the “Data Controller” of its Visitors, Customers and prospective Customers' Personal Data, and with respect to which, assumes the responsibilities of Data Controller (solely to the extent applicable under law), as set forth in this Privacy Policy.

If Wiliot processes any End User Personal Data on behalf of a Customer, such Customer shall be deemed the “Data Controller” of its End Users’ data, and Wiliot will process such data on this customer’s behalf, as its “Data Processor”.

This means that in such cases, we will process such End Users’ data on behalf of our Customer and in accordance with its reasonable instructions, subject to our Terms of Service and other commercial agreements. The Customer will be solely responsible for meeting any legal requirements applicable to Data Controllers (such as establishing a legal basis for processing and responding to Data Subject Rights requests concerning the data they control).

3.9 Data Subject Rights

If you wish to exercise your rights under any applicable law, including the EU General Data Protection Regulation (GDPR), to request access to, and rectification or erasure of your Personal Data held with Wiliot, or to restrict or object to such Personal Data’s processing, or to port such Personal Data – please contact us by email at

Please note that once you contact us by e-mail, we may require additional information and Documents, including certain Personal Data, in order to authenticate and validate your identity and to process your request. Such additional data will be then retained by us for legal purposes (e.g. As proof of the identity of the person submitting the request), in accordance with Section 3 above.

If you would like to make any requests or queries regarding Personal Data we process on a Customer’s behalf, please contact such Customer directly. For example, if you are an End User who wishes to access, correct, or delete data processed by Wiliot on behalf of a Customer, please direct your request to the relevant Customer (who is the “Data Controller” of such data).

3.10 Children’s Privacy

Our Services are not designed to attract children under the age of 16. We do not knowingly collect Personal Data from children and do not wish to do so. If we learn that a person under the age of 16 is using the Services, we will prohibit and block such use and will make all efforts to promptly delete any Personal Data stored with us with regard to such child. If you believe that we might have any such data, please contact us by email at

3.11 Additional Notices

Updates and Amendments: We may update and amend this Privacy Policy from time to time by posting an amended version on our Services. The amended version will be effective as of the date it is so published. We will provide a 10-day prior notice if we believe any substantial changes are involved via any of the communication means available to us or via the Services. After such notice period, all amendments shall be deemed accepted by you.

External Links: While our Services may contain links to other websites or services, we are not responsible for their privacy practices, and encourage you to pay attention when you leave our Services for the website or application of such third parties and to read the privacy policies of each and every website and service you visit. This Privacy Policy applies only to our Services.

Questions, Concerns or Complaints: If you have any comments or questions about this Privacy Policy or if you have any concerns regarding your Personal Data, please contact us by email at

Legal officer has been designated as Wiliot’s representative in the European Union for data protection matters pursuant to Article 27 of the GDPR. Legal officer may be contacted only on matters related to the processing of Personal Data. To make such an inquiry, please send an mail to If you are a GDPR-protected individual, you also have the right to lodge a complaint with an EU supervisory authority.

3.12 Validity and document management

The owner of this document is CISO, who must check and, if necessary, update the document at least once a year. When evaluating the effectiveness and adequacy of this document, the following criteria need to

Be considered:

• number of incidents related to data privacy in a manner specified in this document