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Comprehensive Guide to Supply Chain Visibility

This guide is intended to provide a thorough understanding of the importance and benefits of supply chain visibility. We will cover the multiple benefits and use cases of enhanced supply chain visibility, the underlying technologies that promote it, the challenges organizations may face during implementation, and why supply chain visibility is important for businesses, consumers, society, and the environment.

We’ll also look at how the Wiliot Ambient Data Platform is helping organizations achieve this visibility today.

Comprehensive Guide to Supply Chain Visibility

Introduction to


Supply Chain Visibility

Supply chain visibility is the ability for an organization to track packages, shipments, products, or reusable transport items throughout the supply chain. Effective visibility tracks items end-to-end, from the manufacturer or sourcing entity to its final destination, like a retailer or an end-customer. With accurate supply chain visibility, an organization aims to improve and optimize their supply chain operations based on product movement and condition data.


Supply chain visibility solutions provide access to accurate, real-time data regarding the various processes, inventory levels, and the movement of goods from the point of origin to the end customer. Businesses can use this information to optimize their supply chains and better serve their customers, while consumers can make informed purchasing decisions based on visibility into the supply chains. A supply chain visibility solution also provides transparency and traceability of products and packages to furnish a comprehensive view of the supply chain. This view enables more efficient and effective management of resources, improved planning, and quicker response to disruptions or changes in market conditions or customer demands.


Some statistics highlight the importance of achieving effective supply chain visibility and the issues caused by a lack of visibility.

$46 billion
$46 billion

Inventory shrinkage costs the U.S. retail industry over $46 billion per year.

81%
81%

81% of supply chain professionals say analytics will be important in reducing costs.

79%
79%

79% of companies with high-performing supply chains achieve greater revenue growth than the average for their industry.

73%
73%

73% of supply chains experienced pressure to improve and expand their delivery capabilities.

15%
15%

Businesses with optimal supply chains have 15% lower supply chain costs.

53%
53%

Only 53% of supply chain leaders claim to have sufficient or better master-data quality

Importance of visibility in modern supply chains

Visibility directly impacts an organization’s operations and supply chain management. Visibility into supply chains is crucial in the current market landscape for a variety of reasons.

  • Supply chains are becoming increasingly complex and difficult to manage. Many businesses operate elaborate, global supply chains that rely on the coordinated activities of multiple suppliers. They need to address the complexity of using and tracking the movements of middlemen and third-party logistics carriers to make multi-stop deliveries, while also ensuring operational efficiency within their own facilities and supply chain segments.
  • With the rise of ecommerce and Buy Online, Pickup In Store (BOPIS) orders leading to more products being shipped than ever before, shrinkage and the amount of lost products is at an all time high.
  • Rising customer expectations require fast and reliable deliveries, quality products, well-stocked shelves, and shipping updates. Informed consumers also want to know where their products come from and if they have been sustainably sourced.
  • Compliance with regulations such as the U.S. Food Safety Modernization Act (FSMA) 204 requires supply chain visibility. Visibility is also crucial in recall management to efficiently control the return of damaged or dangerous products, and reduce product waste.
  • Risk management leverages visibility to address the repercussions of natural disasters, political instability, or public health crises such as COVID-19 on the supply chain.
  • Visibility is necessary to monitor the environmental impact and carbon emissions generated by a company’s supply chain. Data collected by visibility solutions can be used to improve an organization’s sustainable practices, and track carbon footprint data for each segment of a product’s supply chain journey.


Visibility is also important in supporting other supply chain processes and strategies.

  • Outbound fulfillment accuracy and efficiency is improved with enhanced inventory visibility, ensuring orders can actually be fulfilled with on-hand inventory, and reducing declined orders that could have been fulfilled.
  • Condition monitoring of items in transit is possible with efficient and advanced visibility solutions taking advantage of ambient IoT capabilities.
  • Receiving and billing are streamlined with reliable inventory information that accurately determines which items are in-stock or have been received.
  • Accurate inventory visibility in each facility across the network transforms overall supply chain visibility, so companies can see everything, everywhere, all at once - accurately.
Importance of visibility in modern supply chains

Benefits of Enhanced Supply Chain Visibility

Enhanced supply chain visibility provides many benefits including:

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Improved inventory accuracy
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Enhanced customer satisfaction
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Improved shipment accuracy
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Risk management and mitigation
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Operational efficiency and productivityimprovement
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Better decision-making
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Reduced shrinkage
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Reduced fuel consumption
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Reduced waste
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Optimized vehicle usage

Companies can also gain competitive advantages with enhanced visibility by:

  • Reducing out-of-stock items and improving on-shelf availability (OSA);
  • Improving perishable item quality and shelf life;
  • Increasing the customer lifetime value (CLV).

We will take a closer look at these benefits in a dedicated section of this guide.

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The Fundamentals of
Supply Chain Visibility

Supply chain visibility relies on accurate information derived from the coordination of key components and multiple technologies.
Supply chain visibility relies on accurate information derived from the coordination of key components and multiple technologies.
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Key supply chain visibility components

Achieving supply chain visibility involves the efficient coordination of several key components and technologies. The following are the core elements necessary for supply chain visibility.

  • Tracking of items or reusable transport packaging as they traverse the supply chain is essential for visibility. This can be accomplished using time consuming and error-prone manual processes, or more efficient automated methods.
  • Data is collected by the tracking methodology and digitally consolidated to provide a picture of the current state of a supply chain.
  • Collaboration and data sharing between relevant parties involved in the supply chain are necessary to provide comprehensive visibility.

Many industries can achieve substantial benefits by improving supply chain visibility. These industries include:

Key supply chain visibility components

Technologies involved

Multiple technologies can be utilized when implementing a supply chain visibility solution, but they are not all created equally. An organization must balance cost (both direct and indirect) and visibility needs to determine which supply chain visibility technology is right for them.

  • 1D and 2D barcodes - Barcodes offer a low-tech and inexpensive visibility solution. However, using barcodes requires manual optical scanning which entails potentially error-prone and time-consuming human interaction for each data point an organization would like to receive. Barcodes provide limited and inconsistent visibility into an organization’s supply chain.
  • Radio Frequency Identification (RFID) - RFID tags for tracking inventory items are inexpensive, but the supporting infrastructure is very expensive and can be used to either manually or passively scan, depending on the reader. RFID offers an established but dated solution that provides visibility into choke points, but does not provide the level of visibility necessary to optimize modern supply chains.
  • Bluetooth beacons - Standard Bluetooth beacons don’t typically require expensive infrastructure, but the beacons themselves are expensive and battery-powered, which can quickly become unworkable when attempting to track a large number of items. A solution built with Bluetooth beacons provides more visibility than RFID, and without the manual/expensive scanning requirements, but the unit-economics of each beacon results in limited applications.
  • Wiliot Ambient Intelligence Platform & IoT Pixels - Wiliot’s offering provides a superior and economical supply chain visibility solution. IoT Pixels are low-cost, postage-stamp-sized, self-powered computers that are affixed to or integrated directly into products, packaging, and assets.. They provide accurate location, temperature, and humidity data via a low-cost ubiquitous infrastructure, without the need for manual scanning - essentially the best features of both RFID and Bluetooth technology in a single, more flexible, form.

Benefits of Supply Chain Visibility

Enhanced supply chain visibility offers many benefits not just to companies, but to the company’s customers, society as a whole, and the environment as well. Taken together, these benefits provide an overwhelming argument in favor of adopting an advanced supply chain visibility solution.

Benefits of Supply Chain Visibility

Improved Inventory Accuracy

All organizations involved in supply chains can benefit from improved inventory accuracy. Inaccurate inventory makes it impossible to ensure products are available for consumers. Advantages of improved inventory accuracy include:

  • Reduced out-of-stock items which minimizes lost sales;
  • Reduced over-stocked items which minimizes product waste;
  • Reduction of labor for correcting inventory discrepancies;
  • Improved order fulfillment and picking accuracy;
  • Improved cycle counting and inventory control.
Benefits of Supply Chain Visibility

Operational Efficiency and Productivity Improvement

Visibility into the supply chain can result in streamlined operations and more efficient resource management. Understanding where every item is at all times enables organizations to perform the following activities.

  • Labor optimization - Advanced visibility solutions eliminate the need for manual label scanning and elimination of rework and exception management.
  • Accurate forecasting - Visibility into inventory levels combined with knowledge of market trends allows for more accurate demand forecasting. This accuracy reduces the risk of overproduction or underproduction and can be instrumental in eliminating out-of-stock and overstock situations.
  • Responsive planning - Visibility enables companies to adapt to changes in the market quickly and efficiently with agile and responsive planning. Improved inventory visibility enables companies to react swiftly and accurately to recalls or shifting planograms, ensuring the right items are in the right places as quickly as possible.
Benefits of Supply Chain Visibility

Reduced Shrinkage

The enhanced monitoring and tracking of items throughout the supply chain reduces shrinkage that can lead to waste and lost revenue. Shrinkage can occur due to a variety of reasons including theft, fraud, damage, misplacement, and administrative errors, all of which directly affects a company’s bottom line.

The Wiliot Ambient Data Platform mitigates shrinkage by promoting supply chain visibility with the following functionality:

  • Continuous monitoring to immediately identify and alert operators to potential shrinkage events;
  • Chain of custody to identify where an item was lost or last seen;
  • Tracking returns so they can be reintroduced into the supply chain;
  • Monitoring an item’s temperature and generating temperature alerts to avoid shrink due to temperature excursions.
Benefits of Supply Chain Visibility

Enhanced Customer Satisfaction

Supply chain visibility helps companies increase customer satisfaction and build brand loyalty. Visibility improves customer satisfaction in multiple ways.

  • Companies can ensure the quality of perishable products and consistently deliver fresh items to consumers.
  • On-time delivery and product availability is ensured to protect brand reputation and satisfy customers.
  • Customers can obtain real-time and accurate information regarding orders, increasing trust and loyalty to a company.
  • Keeping store shelves stocked gives customers the confidence that they can always find the products they want, when they want it.
Benefits of Supply Chain Visibility

Risk Management and Mitigation

Supply chain visibility puts an organization in a position of strength regarding work management and mitigation. The availability of accurate, real-time data addresses some of the risks associated with providing consumers with perishable items.

  • Improved visibility contributes to food safety by ensuring compliance with regulations such as the U.S. Food Safety Modernization Act Rule 204 (FSMA 204). In situations that call for product recalls, visibility provides the necessary data to keep potentially dangerous products away from consumers.
  • Advanced supply chain visibility solutions offer real-time alerts for temperature excursions that may affect the viability of perishable products.
  • Visibility promotes proactive compliance and risk management through the combination of real-time data and advanced communication technologies. Companies can address potential risks before they become critical issues affecting public safety.
Benefits of Supply Chain Visibility

Better Decision Making

Reliable and accurate visibility provides the raw data necessary to derive critical insights to foster strategic decision-making. Companies can leverage this information to gain a competitive edge in the market. Following are some examples of how visibility affects decision-making.

  • Management can maintain optimal stock levels across different locations and reduce the risk of overstocks or out-of-stock situations.
  • Supply chain leaders can optimize their delivery routes and vehicle fill rates based on demand signals, enabled by real time alerts coming from the delivery locations and on-hand inventory.
  • Visibility enables companies to transform first-in-first-out (FIFO) practices into more effective, and lower-waste first-expiry-first-out (FEFO) practices to ensure the freshness of products made available to consumers.
Benefits of Supply Chain Visibility

Sustainability

Improved sustainability is another benefit of advanced supply chain visibility. Demonstrating environmental responsibility can give a company a competitive advantage with informed customers, while also making a sustainable impact. By optimizing each trip to ensure maximum fill, the total number of trips taken is reduced, meaning less fuel is consumed and a smaller carbon footprint.

Companies can leverage advanced supply chain visibility solutions to trace carbon emissions at the product or case level by identifying exactly how long each product, asset, or package was moving in each supply chain segment. This information can be used to optimize specific supply chain components to minimize emissions and support greater sustainability.

Visibility is essential to allow organizations to participate in sustainability initiatives such as the Consumer Goods Forum’s Sustainable Supply Chain Initiative (SSCI). Companies can contribute to a more sustainable future and appeal to conscientious consumers by focusing on sustainability issues.

Challenges in Achieving Supply Chain Visibility

Organizations may need to negotiate several challenges when attempting to achieve supply chain visibility.

Organizational obstacles

Some common challenges face many organizations looking to modernize and implement reliable supply chain visibility solutions. Successfully navigating the following obstacles is paramount to achieving the desired degrees of visibility.

  • Cost - Substantial costs may be involved in designing, developing, and implementing a supply chain visibility solution. The cost can vary widely based on the technologies utilized in the solution. Using legacy solutions, companies will need to invest in expensive infrastructure components to facilitate the scanning functionality required for visibility. Adopting modern, advanced solutions such as the Wiliot Ambient Data Platform balances providing enhanced supply chain visibility, while keeping costs low and ROI’s high.
  • Process change - Introducing new supply chain visibility solutions typically necessitates changes to existing processes. This can cause operational disruptions that negatively impact the business and negate some of the benefits provided by enhanced visibility. Sufficient training and education must be provided to employees and contractors throughout the supply chain to take full advantage of the new solutions. Unlike traditional solutions, with advanced supply chain visibility solutions like Wiliot, operational processes actually become simpler, as Wiliot helps to remove time and labor-intensive processes.
  • Integration - Integrating supply chain visibility solutions with existing supply chain processes and procedures can pose difficulties for a business. It may take time, and system integration partners, to achieve the desired level of integration to fully leverage improved visibility into the supply chain. Companies may opt to start with a methodical approach that addresses specific aspects of their supply chain to begin with, before then expanding scope.

Solutions for overcoming the challenges to supply chain visibility

Many of the challenges to supply chain visibility can be effectively addressed by adopting a solution built around the Wiliot Ambient Intelligence Platform and Wiliot’s IoT Pixels. 
A supply chain visibility solution leveraging Wiliot technology offers businesses the following advantages.

  • A low-cost solution based on IoT Pixels and existing Bluetooth communication capabilities minimizes the expense of implementing reliable visibility.
  • The size and flexibility of IoT Pixels make them an appropriate solution for tracking pallets, cases, and packages in the supply chain. Transmitting sensor data to Bluetooth-enabled devices eliminates chokepoints caused by the need to pass inventory by stationary RFID readers. Uninterrupted visibility can be maintained, resulting in enhanced supply chain management and optimization.
  • Wiliot IoT Pixels transmit information that is sent for processing to the Wiliot Ambient Data Platform. The platform transforms the raw sensory data into actionable insights about your supply chain using machine learning-based algorithms that learn and adapt over time.

Technological barriers

Several technological barriers can impact the viability of implementing supply channel visibility solutions.

The infrastructure required by legacy supply chain tracking and monitoring solutions is expensive and static. Dedicated RFID readers located at strategic locations are required to scan products as they move through the supply chain. The need to pass by these readers creates chokepoints in the supply chain that can impact the ability to efficiently move inventory.

Limitations of legacy technology hinder the capacity to deliver reliable supply chain visibility. The stationary nature of readers makes it impossible to achieve accurate visibility beyond the loading dock doors. Once items have passed a chokepoint, visibility is lost until encountering the next reader. This can result in shrinkage as well as making it difficult to efficiently manage inventory.

Adopting a mobile ambient IoT network infrastructure significantly reduces the costs and time required to implement a supply chain visibility solution. Ambient IoT network devices are inexpensive, flexible, mobile, and read passively. Ambient IoT can help provide 100% visibility not possible using legacy technology.

Technological barriers

Technologies Driving
Supply Chain Visibility

The adoption of new technologies opens the door for more efficient and accurate supply chain visibility. These technologies offer solutions significantly more effective than those possible with legacy technology. The following are the main technologies responsible for improving supply chain visibility.

Ambient Internet of Things (IoT)

The ambient IoT refers to a new class of self-powered IoT devices. These devices harvest ambient energy from sources such as radio waves, light, and heat. The use of ambient energy enables the development of small, inexpensive, and low-maintenance devices. Ambient IoT enables unique and scalable usage scenarios that are not possible with previous generations of IoT devices.

Ambient IoT offers multiple benefits when deployed for real-time tracking and monitoring.

  • Efficient integration - Ambient IoT devices are interconnected and operate in the background, eliminating the need for active management. The ubiquitous nature of Ambient IoT makes the technology very effective while appearing to be almost invisible.
  • User-centric design - Ambient IoT devices can be constructed in a variety of ways to address specific usage scenarios. IoT Pixels are small and flexible, enabling them to be attached to each product, package, or asset in the supply chain.
  • Data-driven insights - Ambient IoT systems rely on data collected from sensors and Ambient IoT devices. For example, Wiliot’s IoT Pixels continuously relay location, temperature, and humidity measurements that are gathered by nearby Bluetooth-enabled mobile devices and forwarded to the Wiliot Ambient Data Platform.
  • Data privacy and security - Data security and privacy are essential in an Ambient IoT system. Ensuring this security requires robust measures such as the 128-bit AES encryption employed by Wiliot’s IoT Pixels.

Artificial intelligence and machine learning

Artificial intelligence (AI) and machine learning (ML) are two technologies used to provide enhanced predictive capabilities and decision-making. The technologies analyze complex data sets and identify patterns and trends useful for forecasting future events. Over time, systems powered by machine learning improve their predictive accuracy.

AI systems can offer decision-makers actionable insights focused on optimizing the supply chain. Automated AI systems reduce the occurrence of human error and can quickly adapt to new information streams. AI systems can make split-second decisions that can be instrumental in addressing problems impacting the supply chain, such as when temperature fluctuations occur, affecting perishable inventory items.

Cloud computing, big data, and advanced analytics

Cloud computing offers an effective and efficient method of collecting and processing the large volumes of data necessary for supply chain visibility. Mobile devices can wirelessly transfer information obtained from IoT devices so it can be processed in real time by a cloud platform or application. This means the end nodes of the solution can be small and extremely low-cost such as Wiliot IoT Pixels, since the data processing is pushed to the cloud, leveraging the full power of ML and AI.
The Wiliot Ambient IoT Data Platform is a comprehensive cloud platform designed to process data generated by Wiliot IoT Pixels. The platform utilizes advanced analytics to deliver insights that can be used to optimize the supply chain. The cloud-based nature of this solution facilitates communication between the mobile Bluetooth-enabled devices collecting data from the IoT Pixels with the analytical power of the Wiliot Ambient IoT Data Platform.

Supply Chain Visibility Success Stories

Companies implementing the Wiliot Ambient IoT Data Platform can expect to achieve the benefits of enhanced supply chain visibility. The following case studies illustrate how Wiliot’s solution provides benefits that streamline an organization’s operations and improve its bottom line. We provide highlights of each instance and encourage readers to click on the link to download the full case study.

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The Wiliot Ambient Data Platform helped this Grocery Retailer monitor their perishable goods moving through the supply chain to ensure food freshness and quality once it reached the store. Real-time insights alerted staff when pallets and cases were sitting idle outside of temperature compliance (due to being outside refrigeration or accidently being frozen), helping to reduce the $46.7B worth of discarded food that is lost in stores.

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Wiliot’s solution was implemented to address the problem of the loss of 10% of mail roll cages, an essential component of the initial postal delivery leg. Wiliot’s IoT Pixels leveraged existing Bluetooth communication to avoid the costs of building a new network. The pixels continuously send real-time data to the Wiliot Ambient IoT Data Platform where it is analyzed to provide a complete view of roll cage movement in the supply chain. The results were a 90% decrease in the number of lost roll cages and a savings of millions of dollars per year.

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Implementing the Wiliot Ambient Data Platform helped an online retailer guarantee precise and prompt package delivery and ensure customer satisfaction. The solution replaced inventory management using error- prone handheld scanners. The result was a 60% decrease in the number of lost, damaged, or delayed packages for a saving of over $58 million.

Measuring the Impact of Supply Chain Visibility

Organizations can measure the impact supply chain visibility has on their businesses and operations by monitoring multiple key performance indicators (KPIs). Effective supply chain visibility enables these KPIs to be tracked through the complete chain for improved operation efficiency and decision-making.

Following are some of the important supply chain KPIs that companies should track.

  • On time delivery rate measures the percentage of orders delivered on or before the expected delivery date. This KPI plays a major role in customer satisfaction.
  • Shrinkage measures the overall amount of unaccounted inventory loss from various sources. High shrink rates indicate supply chain inefficiencies and/or lack of visibility.
  • Inventory turnover ratio tracks the number of times inventory is sold and replaced in a given period. A high ratio is indicative of efficient inventory management and visibility.
  • Order cycle time measures the time between order placement and fulfillment. Shorter times are characteristics of efficient supply chain processes.
  • Inventory accuracy compares the accuracy between actual and recorded inventory which is useful for evaluating the effectiveness of supply chain visibility systems.
  • Supply chain cycle time measures the time spent in getting a product from supplier to consumer. Efficient processes and high visibility lead to shorter times.
  • Waste measures the amount of products lost due to expiration or damage within the supply chain, with larger figures indicating problematic supply chains.
  • Supplier performance metrics track the quality, reliability, and responsiveness of suppliers. This KPI is useful in proactively identifying and addressing supplier issues that may impact the supply chain.

Tools

A variety of tools can be employed to track, analyze, and improve the supply chain. Following are some of the common tools available to businesses for obtaining valuable information about the supply chain.

  • Wiliot IoT Pixels - Devices such as Wiliot IoT Pixels provide the raw data necessary for obtaining effective supply chain visibility. The information gathered from these devices is analyzed via the Wiliot Ambient Data Platform.
  • Wiliot Ambient Intelligence Platform - Platforms like Wiliot’s Ambient Data Platform ingest raw data from IoT Pixels and analyze it via AI and ML to provide real-time supply chain insights. This creates a data stream that is fed into the subsequent tools on this list.
  • Supply chain management (SCM) software - These software solutions support real-time tracking, forecasting, analytics, and inventory management.
  • Enterprise resource planning (ERP) systems - ERP systems are used to track usage and integrate business processes such as logistics, procurement, and production.
  • Transportation management systems (TMS) - A TMS can help a company optimize routes and track shipments. It can also assist in carrier and cost management.
  • Warehouse Management Systems (WMS) - These systems track inventory, order fulfillment, and warehouse operations to optimize the supply chain.
  • Business intelligence (BI) tools - BI tools help transform information from multiple sources into actionable insights with data visualization, advanced analytics, and extensive reporting capabilities.

Continuous Improvement Strategies

Companies must continuously strive to improve supply chain visibility by utilizing technology, strategic management, and process optimization. Following are some effective strategies for businesses to implement.

  • Utilize advanced technology - The ambient IoT and cloud-based solutions provide improved tracking capabilities and enhance visibility. These technologies provide efficient access to real-time data which can deliver insights for supply chain optimization.
  • Promote data integration and analytics - Employ machine learning and data analytics for forecasting and inventory optimization. Integrate ERP and other supplemental systems with data collected by technological solutions. Business intelligence tools offer a method of visualizing data to enhance decision-making.
  • Improve supplier relationships - Strong supplier relationships can be essential in obtaining greater visibility. Companies need to collaborate and share data for greater transparency and responsiveness from suppliers. Suppliers found to be lacking should be replaced by more reliable partners.
  • Track KPIs - Tracking and analyzing KPIs can identify specific issues with the supply chain and provide valuable information for addressing these problems.
  • Train the workforce - It is essential to educate the workforce regarding their contribution to supply chain visibility. This includes offering training as new technologies or methodologies are introduced.
  • Manage changes effectively - An effective change management system is a crucial component of a continuous improvement strategy. Companies need to ensure that new tools and methods are used efficiently and meet expectations for improved visibility.
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Final Thoughts

Achieving effective supply chain visibility is crucial for many organizations in today's competitive marketplace. Navigating the complexities of global commerce while maintaining operations and servicing customers requires modern solutions that provide deep visibility into complex supply chains. Failure to address the issue of visibility leaves companies at a significant disadvantage over more perceptive rivals.

This guide has discussed the importance of supply chain visibility and the components and technologies necessary for an effective solution. We’ve covered the extensive benefits visibility provides and the challenges that need to be surmounted.

We believe the importance of supply chain visibility makes it imperative for companies in relevant industries to adopt a modern and advanced solution. The Wiliot Ambient Data Platform and Wiliot IoT Pixels give organizations the necessary infrastructure to attain end-to-end visibility into supply chains. The visibility it provides will help optimize their supply chains, increase customer satisfaction, and implement more sustainable practicess

We strongly encourage readers to adopt visibility solutions to remain competitive in their market sector. The benefits of effective supply chain visibility are indisputable and should be leveraged by companies intent on success.

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