Gartner® - Hype Cycle™ for Wireless Technologies, 2023

Download the Full Report

Please note you must have a Gartner subscription to access
Analyst Reports

July 24, 2023

100 min

What’s in the case study

Tha Challenges
To address the universal challenge of food waste, the grocery retailer wanted a view into how its time-and temperature-sensitive goods were transported and stored, aiming to improve its reputation for excellence by guaranteeing produce availability at peak freshness.

The Solutions
The Wiliot Intelligence Platform revolutionizes how grocery retailers monitor the temperature and location of their inventory, offering comprehensive insights down to the case level through automated, continuous monitoring and instant, actionable alerts.

How it Works

Wiliot IoT Pixels were applied to cases of strawberries, tracking their temperature and whereabouts from the distribution center, through transit, to multiple stores, providing high-resolution insights into the state of their goods.

The Outcome

The Wiliot Intelligence Platform promptly detected temperature and process compliance issues, allowing the retailer to tackle underlying problems as they arise, minimizing wasted inventory and ensuring fresher produce with more predictable availability.

The Benefits

Insights delivered by the Wiliot Intelligence Platform guaranteed that the retailer’s produce met the highest standards of freshness and quality, directly enhancing customer trust and enabling systematic elimination of food spoilage and waste causes.

Wiliot is proud to announce that Wiliot has been acknowledged in the 2023 Gartner® Hype Cycle™ for Wireless Technologies within the new category of Bluetooth Ambient IoT.


Wiliot is pleased to see the inclusion of Bluetooth Ambient IoT in this assessment of the Wireless Technologies landscape and is excited to be included as a sample vendor.

Gartner Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Download the full report, compliments of Wiliot.