Mister Beacon Episode #38
Beacons & Mobile Ticketing - HIDApril 30, 2017
Philip Hoyer, CTO of HID Global’s Trusted Mobile Ticketing division demonstrates a series of applications of electronic ticketing, Bluetooth and beacons at the Ticketing Technology Forum in Dublin. These enable new experiences and business opportunities at events, in the enterprise and for hotel guests using a combination of access control, mobile wallet technology and the offerings from BluVision, the beacon company HID recently acquired.
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Steve Statler 00:03
Is the Mr. Beacon podcast here in Dublin at the Ticketing Technology Forum. And now we are actually out on the exhibition floor, and you'll see that it's a quiet time because people are actually listening to seminars. But we're not. We are actually with Philip here, who's the CTO? HID Global? And what's the division that you work in?
Philip Hoyer 00:29
Steve Statler 00:31
Okay. So tell us, for people that don't know HID, what do you guys do?
Philip Hoyer 00:36
So HID is traditionally known for physical access control. So the fact that you can go main and gain access to physical resources, your office, your hotel room, your home, traditionally, readers such as ease, where you would add an RFID card and you, the reader would read the RFID card, and then you gain access to your office or your badge.
Steve Statler 01:03
We see one of those cards just so that people go around your neck. That's what we think of when we think HID we think of that with an RFID tag in it. But you've now caught blue ocean, and so you've got Bluetooth in there.
Philip Hoyer 01:18
So this is this is a special active badge, both RFID and combined. A Bluetooth beacon that can then be used to track the employee for two additional use cases that are interesting in terms of workspace management in terms of understanding where people are, how many conference rooms are used the utilization workflows utilization.
Steve Statler 01:47
Cool. So what are you doing at the ticketing conference?
Philip Hoyer 01:50
So we have now moved for a while we have moved our access control technology into the mobile world. So you can for example, have traditionally a wallet of Max's control virtual cards that allow you to go into your office, or into a hotel room or access control. So I show you here, the traditional H ID mobile access application, and here we see that we have a wallet of tickets, both for entering an office, so you would touch this on the reader, and it would allow you access to the office. But now we're moving using the same technology that is proven for hotel rooms, or an office access into the ticketing world. So here we have the concept of a multiple tickets. And if we show you this ticket now on a on an iPhone, we are going to show a demonstrate how instead of using an HID reader, now you can use the ticket at another phone to verify the entry point event. An event for example, here, you will see the application with a fake event ticket, you will see that the ticket has maybe even a couple of ticket numbers in it. And now we will show you the verification scenario where you have a verifier that verifies for a specific event, the person slides up the ticket for it to be verified, it connects. And it has been now verified on the other phone. This is a pure Bluetooth secure connection with the other great thing is that on this phone, you don't need a database of ticket numbers. What is really happening is that a secure connection is happening between the two phones. And the ticket here contains a signed payload that says I am a valid ticket for this specific event. So this gives now the opportunity for a few more interesting use cases. For example, the phone that holds the ticket knows that the ticket has been verified compared to a QR code where you just show the code and the phone has no idea if the reader is running or not. This allows for example, automatic social media checking it allows the phone of the ticket holder to call back to the back end and says that he has been verified allows him new engagement with the ticket holder at the moment of verification. The other thing that we can do is because the communication is bi directional not like with a QR code only in one direction and verify or reader could write back a coupon, modify the ticket, etc so that the experience within the stadium that can be enriched for example, the ticket holder could be given on the ticket also been glued to Technology can potentially be extended to allow things like proof of ingress. So for example, when you don't have a physical barrier to access control, the ticket can acts as privacy enabled secure. Content can be detected by a blue fi device, which is a bridge between Bluetooth and Wi Fi, and connects to the blue fi cloud.
Steve Statler 05:28
So that blue fi comes from flu vision, which is this company that you call?
Philip Hoyer 05:32
Correct. BluVision is now in addition to the HID family, we really thought that the Bluetooth and location services the fact that the beacons themselves and that technology is a wonderful addition to the HRV family, both in the physical access control where we have situations where people want to know for example, in cases of fire emergency where people are having it how many people have exited the building. They also want to know the real estate utilization, the workspace utilization, understand how people behave or move within the building. Matter of fact, if you see the blue zone, cloud service, you can track for example, where a specific tag or badge is. So I would, for example, show you that this specific beacon, which is the visitor badge, which has said is here in the location of the Dublin Ticketek fear forum. And here you see the floorplan and where we are here at the moment that the badge has been here.
Steve Statler 06:49
So you basically just blinked in for those blue flies, power sockets around the.
Philip Hoyer 06:55
Around the whole the exhibitors wall and they will then track potentially if it is enabled either the the badge, the beacon, or a tracking enabled ticket on the phone if we wanted to. But it's important to note that it's not any phone or device that can simply track it. There's a lot of cryptography and privacy enabled cryptography going on so that only authorized devices can actually track.
Steve Statler 07:30
Kind of indicates where one device is.
Philip Hoyer 07:33
Correct. And but you might want to say, we want to look at if that person were how it moved within, within the space in the last few hours. So we can easily have a history of that specific beacon or credential over the last few hours. And you see here, we don't quite zooming in, that I was quite diligent and was actually always.
Steve Statler 08:04
Working hard, probably straight from the booth at all.
Philip Hoyer 08:08
That's right. So the other thing that we can do, which is quite interesting for the ticketing situation is we can reposition just one of them and create a policy that says, if a ticket or a badge comes into the facility of it from a range of meters, then you would create a an event or notification or an alert. So in this case, for example, I have created a policy that says if a beacon is at the proximity of the HID stand here, and it will then generate an alert if the badge was effectively coming into the vicinity. So imagine, Steven that you would have a VIP or a specific guest. And they would come in through the entrance and the event organizer could be notified that that person has arrived without having to actually go through an access control perspective, because the blue five would detect the presence of that person.
Steve Statler 09:14
Very cool. So just before we wrap up, you've got some other toys here we've got a bit of a hotel door. How does that come into play with all of this.
Philip Hoyer 09:24
This is utilizing exactly the same technology, which is if we look at the schematics here, we have three pieces to our solution. We have a cloud system, we have a secure wallet on the phone, which protects the different keys, tickets, etc. And then we have the way for that phone to interact with the readers on another phone. So here we have an example of using that with a key that opens a hotel lock so this is an iPhone we know that if we cannot use it Let us see NFC. So this is a pure Bluetooth based solution. And as you can see, now, the door is open. So imagine in a situation for a venue like a sporting venue where you have, for example, a VIP lounge or a box, then you could have the ticket on the phone, also opening that area, opening the private resources, let's say, the VIP lounge.
Steve Statler 10:30
Very cool. So they're just using their phone, you could have someone checking into the hotel and going straight to that room, all that stuff,
Philip Hoyer 10:37
Our system is already using that. In hotels around the world. Specifically, if you login, if you check into SPG properties such as the W or the Western hotel, checkout, SVG theme, this capability SVG key less so YouTube, or Google SVG key lets you see some very cool videos of how the HID SR blood technology is being used on phones, to unlock rooms in hotels.
Steve Statler 11:14
And we were having a little bit of a back and forth about this. So technically, that's not a beacon. It's using some Bluetooth Smart advertisements, and then it's establishing a connection.
Philip Hoyer 11:25
It uses Bluetooth Smart. And what we have done, we have a secure transfer technology that creates effectively a mutual authentication over Bluetooth between the phone and the reader or the lock, and then allows the secure transmission of the key or the ticket to the verifying device, be it be as a reader are here really because we think that with this technology, we're looking for partners to create a better engagement of the user that always has the phone with them and get away from QR codes. And we believe that with this technology, we open up use cases and experiences that are more entertaining, more frictionless for the actually the punter or the fan attending and events.
Steve Statler 12:19
Wonderful. I think that's really compelling for the player of HID Global thanks so much.
Philip Hoyer 12:24