Mister Beacon Episode #51

Contextual Communications – Spark Compass

September 13, 2017

Erik Bjontegard has been a pioneer in using IoT technologies to develop a context platform, and has the customers and partners to prove it. He explains the strategy he's used as a serial entrepreneur, what the Spark Compass platform does, and the metrics it yields for specific customers of his.


  • Steve Statler 00:14

    Most of us have heard the expression that content is king. Well, Erik Bjontegard, who is the CEO of Spark Compass maintains that in IoT context is key. In this interview, you'll get to hear him talk about how his company is approaching this problem area, and the results that he's got with some specific customers. Hope you enjoy watching, you don't have time to watch, listen to us on iTunes. Thanks very much for making time to talk with us, Eric, Eric beyond a guard, CEO of Spark Compass, we are in what I think is probably the most glamorous home office in the world. And we're going to talk about contextual communications. That's what it's going to be all about. So I want to hear a bit about what Spark Compass does. I want to you're one of the people that's pioneered this space. So let's get into what context is in in the context of location, contextual communications. And then I want to hear a bit about some of your customers. But tell us a bit about where we are. What What is this place?

    Erik Bjontegard 01:21

    We're in San Diego, indeed, yeah, this is a historic estate. It's rather remarkable, isn't it? So this is the historic rosecroft estate. We've been blessed to be here for about a year now. We're hoping to continue to be here for a much longer time. It's a historic estates, where we have the ability to test out our our idea of bridging the physical with the digital. And yes, it's easy to do that easy to do that in a modern building, and something you build from scratch harder when you do it in an old historic home where you really can't change infrastructure.

    Steve Statler 01:54

    And this is like the largest private residence in San Diego, which has some fairly large private residences. And it's the place where Reagan launched his gubernatorial campaign.

    Erik Bjontegard 02:04

    That's right. So we had Ronald Reagan started this career here. We have a President Carter has been here. I don't know if you can see the table behind me. But Robert Mondavi started his plan his vineyards on this very table. And Dr. Seuss was reputed to be in here frequently. So maybe this is where he started to his I like green eggs and ham.

    Steve Statler 02:27

    And this is the headquarters for your company, Spark Compass. Tell us what this Spark Compass do.

    Erik Bjontegard 02:33

    Yeah. So Spark Compass, we have invented a what we call a contextual intelligence communication platform, which means that we have the ability to understand context, ie who, what, where, where, like location, so we're going to talk about, but also activity. And so if we can have an understanding of what that context is, how can we how can we enhance that experience? In this context, this is building where we are right? We have a commercial kitchen, right? So can we can we create an experience around cooking? We have a living home, people live here. So so how can we enhance a smart home? We have a fitness gym? How can we create an experience around fitness? We have historic gardens. So how can we verify that the trees that are here the historic trees are getting enough water? We have a solar power plant, basically? How can we verify the distribution of electricity? And how can this all be tied into one common platform that can make our lives easier and our lives better? And that's contextual intelligence, communication?

    Steve Statler 03:40

    That's a great, that's a great overview of it. And we'll get into more details in a bit. And in many ways, Spark Compass and building this platform is like the culmination of pretty interesting career you started off, you've been a rocket scientist, you've, you're a serial entrepreneur, you've been in the retail business, the real estate business, and our paths crossed at Qualcomm. Right? You were a kind of a, an advisor to the C suite there on some of the technologies, basically, the seeds of contextual technology. And, and you worked in r&d. So you were like one of the business people in r&d, which is just like $5 billion of spending on cool stuff. And you get to basically plant those seeds and do the deal. So you did some of the early deals of like, augmented reality, and so forth. And it seems like a lot of those things have kind of come back into this platform. So tell us a little bit more about what some of the components are in, in your platform. And there's beacons, there's the Mr. Beacon podcast, but that's just one part of it.

    Erik Bjontegard 04:47

    Sure. And, as you mentioned, there's a lot of different components there. But it's really interesting by being able to be platform first, and look at how can we include all these different things? opponents in a common platform. And rather than trying to be all encompassing, we're all integrating. So whether it's a sensor on a device, the sensors on the on the phones, obviously, the phones these days are more computing more powerful than the computers we had on the spatial. So it's remarkable, right? But then if you can take those sensors, and understand contexts on the device, edge computing, for computing, whatever you want to call it, and if that could be part of a common platform, where this platform has the ability to take the sensory input on this device, but also sensory input from other devices that are connected to the same system. And if we can then combine the knowledge of the activity, the end user, the, the the location, and create this universe of knowledge, then we have what we call, we augment intelligence. So our AI is not artificial intelligence.

    Steve Statler 06:01

    Our AI is augmented intelligence, and you got these inputs that include location, and is what you're selling. It's a software platform. So I have API's, I have dashboards, reports. And I think in the early days, you were also developing applications. How is that changing? Now? What's your approach to partnering? And where are you focusing? And where are you trying to get other people to focus around you?

    Erik Bjontegard 06:28

    Well, that's, that's a really good interesting aspect. Because things have evolved, right? In the old days, we had to build everything because he was so early, we had to show. And that was very important for us, we need to show that this works in healthcare, it works in retail, it works in convention center, it works in universities, it works in airports. So so our company built everything from A to Z. But in the process, we were always a, a platform company. So around the platform, we built an SDK, which enables us now to scale with our channel partners. And we have some big channel partners that are now leveraging our platform, our SDK, platform as a service solution to integrate with with their solutions that they provide to their clients. So now all of a sudden, we have the ability to scale much more rapidly than if we were trying to do everything ourselves, which we still can.

    Steve Statler 07:19

    Sure who were the size that you're working with.

    Erik Bjontegard 07:22

    So it's a pretty big Athos being one there's going to be some announcements around that. How big are eight us 119,000 People $17 billion a year, they are the exclusive provider of IT services for the Olympics. So this is an exciting, exciting, right when, when they see the value of what we do around fan engagement, what we do and stadium enhancements. And all of a sudden, it's not just a stadium, it becomes a host city, which is a perfect segue into another thing that they do, and we do as well, which is smart cities. We also work closely with another system integrator called CGI. It's a Canadian global company, but Canadian based, I think they have about 65,000 employees 400 offices around the world, and another fan of the Spark Compass platform. I'm going to be one of our first if not the first certified Spark, Compass, reseller, integrator.

    Steve Statler 08:16

    And then lastly, tell us a bit about some of the technology partners that you're working.

    Erik Bjontegard 08:21

    So we're blessed in that we have shown that this platform works across multiple platforms. So we're frequently endorsed and introduced by companies like Qualcomm, Qualcomm introduced us to Samsung. And we're blessed to have a series of relationships with them. We built some solutions for them. We were featured by Samsung in their world at CES this year. We also have the ability to integrate all the technologies. So Samsung on one side, and then apple on the other side. And typically they don't necessarily speak too much, but where Switzerland in this face. So we integrate apples technologies as well as Samsung's technologies. And with the objective that our clients, such as India with the National Airport, or the end user has a seamless experience. It's all about the end user.

    Steve Statler 09:12

    I think it's so fascinating about how you've tackled this market. And I don't know how much of it was planned and how much just happened organically. But you know, our audience is solution designers and entrepreneurs. And so I think it's really interesting to kind of tweeze out a couple of things, and then we'll move on to what your customers are doing. So you started off doing like everything. And that's fairly typical for for kind of innovative technology companies. People want a solution. They don't want just a context platform. And if you look at like Qualcomm, they ended up they started off doing the whole thing. They made phones and everything and then they kind of lays it in. And so it seems like you've done done that. But you're also able to work with some very big companies, because they need solutions. They need someone who's going to listen and pull the pieces together. He views that you're kind of resting on the shoulders of some pretty big companies.

    Erik Bjontegard 10:05

    And that's a key. And and you know, it's interesting. We both were at Qualcomm great company. And we'll learn a lot there. Right? And they certainly were, they paved the path forward on on how to create something new out of nothing. And that's really what we're trying to do here. How can we create this new infrastructure? So yes, you have to show it, you have to lead the way. And we're strong believers in showing is much more efficient than talking. And so, so we did a lot of showing you the other days. And that resonates, because now all of a sudden, when you go into meeting and you talk about all this interaction, so you're going to do, and you can say that, well, we're approved by the US Department of Transportation, FAA, Homeland Security, and we have an active installation that in the International Airport, that resonates, because now all of a sudden, it's not just talk.

    Steve Statler 10:55

    Well, I do want to get on to who's using the technology, what they're using it for. Just last point is, I don't see any developers around here, Where's where's your development?

    Erik Bjontegard 11:05

    Well, so that's another component, which is what we what we talk about. And we like to do what we preach, and that is that we're mobile first. And we're global. So we have a development team in here in San Diego, Tijuana of all places, which is a fantastic hub, very efficient. So we nearshore a lot of our developments. We have people in London, we have people in New Zealand, our chief platform architect, this is from New Zealand. So now all of a sudden, the idea that we are global first is not only a word, but it's true. And I kind of funny thing, I thought it was a really good idea to have the ability to have a workforce 24 hours, which we now have because we're spread around the globe, which means I don't sleep.

    Steve Statler 11:53

    So that's the only the only problem right, and you spent a lot of time on planes, which is probably a good segue to one of your first customers. Can you talk a bit about what you've done with San Diego airport, we had Rick belly OS, he was an early guest. And so actually your app was one of the things that we looked at. Can you tell us what you're doing?

    Erik Bjontegard 12:11

    Yeah. So the airport is a great environment, because it really kind of is a city of itself, right? You have travelers, you have those that work there. You have those that make a living there, and you have a lot of people coming through. So it's a it's a small Cosmo of all activity. The first objective was to work with the the enhancing the passenger journey. Right. That's what you probably talked with Rick about. And that's where you go. Now we wanted to create a solution that worked at the airport. And so so we have an infrastructure there are beacons across across the facilities.

    Steve Statler 12:45

    But it was one of those like gimbal beacons?

    Erik Bjontegard 12:49

    Yes, at the time, they were the premier secure beacons. And certainly people are catching up with them. But, but they were obviously very good. So we built a platform around their secure environments, the secure beacons. But the idea was that this needed to be a multi tenant platform. So we didn't use a gimbal platform as such. But it enables the airport and ourselves, we have a managing contract with them as well, to enhance the the journey, not only at the airport, but from your home to the airport, we integrate with a series of different systems at the infrastructure at the airport to drive that traveler behavior that traveler journey and enhancing it.

    Steve Statler 13:32

    So what are the systems you have to integrate with?

    Erik Bjontegard 13:35

    So one is parking, right? Because that's one of the things so how do we drive you to the right parking spot as important for the airport. So we integrate that on? Before you arrive at the airport. We've integrated with a tracking system on the on the shuttle buses that take you from the parking lots to the to the terminal, which gives you in your one common app indication of where they their shuttle buses.

    Steve Statler 14:00

    Oh, so you're waiting for the shuttle bus. And you can find that out.

    Erik Bjontegard 14:03

    Now inside our app inside the app, yeah, as you can see exactly where they are, how long it's going to take them to get to your destination and how long it's going to take you to get to Europe. So that's useful, right? That's the key. And then once you're in the terminal, we've integrated we were the first to launch apples indoor navigation systems on both on both platforms. So you have an indoor navigation so you can identify where your where your flight is. And you log that in. We are directly connected with the flight control systems at the airport. So it's not like Sita. Great. So so their back end system that identifies the flight versus the gates. So So that's also in the app again, one app navigates. And then we have the information about where you are. And then also what's around you are beacons or location services.

    Steve Statler 14:53

    So this is interesting. You're using beacons, but actually Apple's indoor navigation doesn't use BSMS. So why the beacons?

    Erik Bjontegard 15:03

    So that the use cases are different right in the way that we're thinking. So navigation is great that we leverage what's best for navigation for proximity. And and what are the experiences that you're delivered based on your exact location. And the ability to determine what's around you the discovery mode or what's around you, is what's driven by the beacons. We'll come back to the beacons when we talk about our our operational aspect as well. But let's let's continue with the beacons as we are related to the traveler. So the traveler now has the ability to discover what's around them. And that's beacon driven because we can look at them. And then we can also see what experiences do we trigger around those specific locations?

    Steve Statler 15:48

    So with a beacon, you can trigger something that pops up in the app, even if the apps in the background, whereas the indoor navigation is like where's gate? 37?

    Erik Bjontegard 15:58

    Exactly. So that's more like an active search. Right? Exactly. And the beacon is delivering more contextual relevant information as you walk around.

    Steve Statler 16:07

    I think that's a very important distinction, because people kind of get into the Oh, it's no beacons. Not useful because we have apples indoor navigation, but really, they're just tools in the toolbox.

    Erik Bjontegard 16:20

    That's exactly it. And so now we take the beacons one step further, because we built something might be called Go tags. So these are luggage trackers. Now, they don't necessarily have any benefit while you're in San Diego airport, departing. But say now, which I frequently do is to fly from San Diego to London, and then onwards to either Barcelona or an Amsterdam or Oslo. Nothing happens when I arrive at Heathrow. Then when I arrive at my final destination, I can peacefully fight the Norwegians for the duty free, which we do at Oslo airport, anybody that's been to Oslo knows that the Norwegians are crazy about the duty free is your home country.

    Steve Statler 16:58

    I can say a little bit of a jab.

    Erik Bjontegard 17:01

    Indeed, indeed. But I could do that without the panic mode, because my phone will alert me when my luggage has arrived.

    Steve Statler 17:07

    So even though there's like this scrum around, where the bags are popping out, you actually can you have kind of virtual X ray specs, and you can see your your bag coming off the conveyor. So that's quite useful, right. And this is the San Diego app. But it's actually working in another country?

    Erik Bjontegard 17:25

    So right now we have 1480. And airports in the system, which is obviously I know the key components for for the platform, which is data. I'll come back to that later. But the the idea around understanding the activity of the end user, and remind people what the apps called just let it away you go or where you where you go. And to go tags.

    Steve Statler 17:47

    Deliberately not branded San Diego even though it was born there. Because the idea is it scales over other airports.

    Erik Bjontegard 17:52

    And this, this is one thing that's very important, which which Rick and I were working very hard on. And that is to ensure that this is a multi tenant platform. And this is a system that can now translate to other airports. So we're currently talking to about 52 airports around the world, around this kind of system that can integrate with API calls with airlines can integrate with their local residents and their needs, whether it's a city management, or if it's a hotel, or Convention Center, or sports team, all of those can now have an access to this infrastructure that is at the airport, often the the port of landing.

    Steve Statler 18:28

    We're talking about Rec and just to explain to people so rebel Yachty, who's effectively the CTO of the airport, but he's also in charge of small business. So he's also an innovation lab and innovation lab. So you're helping him he's not just he's servicing the needs of the passengers at the airport. But you're actually helping him to build a business around what he's doing and taking it to other airports.

    Erik Bjontegard 18:54

    Absolutely. And that's actually what we have a contract about. So this is really cool contract. And this is part of the way that we built our business is not necessarily initial clients, but its partners. So we have a partnership where we collectively will go out and present this to others, similar to what we've done with Ole Miss, and others as well.

    Steve Statler 19:13

    Gosh, we got to get through this. Briefly tell us what you're doing on the enterprise side.

    Erik Bjontegard 19:18

    Oh, yes, that's right. So the IT staff and this is very important to run context and and relevant communication. The IT staff has a responsibility to keep the operations running. So say now that gate to the to the scanner has gone down. Typically in the past the gate agent would then call IT department, IT department dispatch person would go through her list of people who was on duty and call their cell phones to try to find somebody to come and help on the problem and get ready to now the IT staff has Samsung Gear S three watches that are connected with our platform. They are GPS and beacon location systems across the airport. We know exactly where the stuff members are while they're on premises. So our system will then dispatch and send a message directly to the rest of the IT staff member who is closest to gate 32. That person can now say where the rest of the watch or twist on the watch say, Yes, I can accept this task or not. If they say no, it will automatically dispatch to the second closest person. Whoever says Yes, first will say take me five minutes to get there. That message is then transmitted to the gate agent. So they know help is on the way. Very important. In a stressful situation. When that person arrives, the IT staff member arrives on the premise, we know that they are at gate 32. So now that goes in as a time log in our platform, our platform is an Action event based system. So each event is recorded with a timestamp who, where when, what, what happened before and what happened after that information goes into their legacy tracking system that is used for the operations. And then the cool part is this, you can actually speak to the watch that's transcribed on the watch sent as a text file to our system. And that is far less a report who what the problem was live into the system.

    Steve Statler 21:07

    I love it.

    Erik Bjontegard 21:08

    Efficiency is phenomenal.

    Steve Statler 21:09

    Yes. So I mean, as we look at we start off with this cool technology beacons, what can it possibly do? smartwatches? Okay, it's a toy. But I think as entrepreneurs, we have to constantly say, what's in it for me, where's the money? What's the ROI? And I think you've described something that is compelling, and actually works across a whole bunch of different venues where you have service staff who are trying to, we need to optimize their time, people are expensive, who should we send? If we can send the right person to the right place at the right time, then that's going to allow you to scale with fewer people save cost happier customers? Love it.

    Erik Bjontegard 21:48

    Absolutely. So little segue quick segue there to America's Cup. All right, because so one of the things that we learn about the America's Cup, we can talk about what we did there. But one of the things, which is a problem in a public environment, is how can we get safety security officers to an incident, right? Typically, you haven't specially in a big event, like America's Cup, where security and safety is important, and to terrorism and so forth. The command center can see on video cameras where people are and they can see incidents, and they can talk in the traditional way with a radio. But when there's a concert, and it's noisy, it's difficult for the staff on the ground, to answer or hear what the problem is. So this is a common problem. So what we built is a enhancements a contextual intelligence, surveillance enhancements, situational awareness. So now the control center can see where their staff members are on a dashboard, and can direct information directly to the person who's closest to the incident. Same thing.

    Steve Statler 22:52

    Very good. So what else have you done on the America's Cup? You got the t shirt?

    Erik Bjontegard 22:56

    Yeah, I'm very proud of this. Yeah, I don't. So I'm a sailor, right. So this is fun. America, SCAP came to us and say we want to create an enhanced experience, not only for the village, they built a village. They built an island, a brand new island, there was a village and we had beacons across the whole island. Where is this in Bermuda? Okay, so it's actually I live in Bermuda. So it was a tough gig. Yeah, indeed. So Spark Compass platform was generated and created experience across the whole island, geo fences, beacons, we even had some physical web beacons, we drove behavior we had. We had interactive displays in restaurants of all places. So so this this journey that we're talking about the journey from the moment you land on the island, at the airport, all the way through your hotel, all the hotels had our systems, to the venue at the at the race races, we now deliver contextual, relevant information.

    Steve Statler 23:55

    So what was the information and the displays in the hotel? What was in the bathroom?

    Erik Bjontegard 24:00

    Well, so the bathroom is interesting, right? So there's another partner of ours. And these are digital displays that are attached to faucets. interesting use case, because now I can verify who's washing their hands. Can you imagine where that could be useful? Yeah. In hospitals, right. Yeah. So so we're very excited about this partnership. But in this instance, they were driving advertisements.

    Steve Statler 24:20

    So how do you know who's washing their hands?

    Erik Bjontegard 24:22

    Well, if they have their app, if they have, alright, okay.

    Steve Statler 24:26

    So proximity, the funds proximate to the base?

    Erik Bjontegard 24:30

    Yes, indeed. So I know that that's crazy experience, right. But the idea on this instance was, hey, if we can ensure and verify that they are in the restaurant, did we drive them there? Did the messaging that we send them attribution, right. Right.

    Steve Statler 24:44

    So now that the promotion and then you know whether they actually acted on it?

    Erik Bjontegard 24:48

    Mm hmm. Cool, right. And that that could be then the entry point into beacon deployments. That doesn't need that beacon deployment everywhere. But if they if somebody's in the restroom, it's a big assumption that they're actually in the venue?

    Steve Statler 25:02

    And how do you do the deployment at something that large, I mean, that's a pretty big event, there's a lot of work to be done on that.

    Erik Bjontegard 25:08

    So with America's Cup, we were lucky in that we had a very deep partnership with their organization, they were actually the ones that manage it with us. We had some people on staff that were at the venue, which was okay, it was tough, right. And, and then, of course, the the, the screens are already there, the the video screens in the restaurants were already there. So that's we want to watch on the partners, which enables us to do that. On the venue in the in the in the village, we drove highly relevant information to the point where when the winner the when the winner of a race was announced, I was clear that immediately popped a message to the phones and those that were there relevant to that win.

    Steve Statler 25:54

    Okay, so the results of the race get displayed on the phones, it was there on America's Cup app.

    Erik Bjontegard 26:02

    No. So so that the just the the, the results were obvious. But then how did we enhance that experience? So if that was go to go to the Swedish campus and get some waffles, because we want, right? All right, those kinds of things.

    Steve Statler 26:22

    The Swedes one?

    Erik Bjontegard 26:23

    That was my job. I'm Norwegian.

    Steve Statler 26:27

    Tiny hypothetical. So it's a little bit of an adversarial thing going on that, you know, history. Okay. And lastly, on that, and then we're going to talk about Ole Miss. The Physical Web beacons. So these are beacons that are broadcasting a URL, so you don't need an app. What were they doing?

    Erik Bjontegard 26:46

    So again, we're always say, what's in it for me? Why would I open this? What would be the interest? Why would we convert somebody to do an action? So So yes, it was a an alert as a notification that said, press here to learn more about the events, right, we know that there's an interest because you're on their village, the intent was to get you to download the app, or at least get your information, the end users information. So there's two components. One was enter for more information or enter here to win a prize, right? That came to one of our landing pages, which had a form to enter a contest, or download the app to get more information. Part of the low value proposition in in entering the contest was to that you had to give some information naturally, so that you can win the prize. And part of that process was an encouragement again to download the app.

    Steve Statler 27:42

    So it's like bootstrapping people in don't have the app, you have the URL. There's a reason for going there. And then you get so how many people downloaded the app?

    Erik Bjontegard 27:50

    I'm not allowed to share that, unfortunately. But I can share that hundreds of 1000s of downloads of the app, Spark, sorry, the America's Cup app. And the interesting aspect is that this we're, we're all hitting our servers. And of course, no problems. This is exciting, right? Because you can have massive traffic, you could get massive data, highly local data, but also global. So the viewpoint that we provided for the organization was powerful.

    Steve Statler 28:24

    So Ole Miss, Don Rayner, our video production guy is from Mississippi, so we can't end the show without talking about this.

    Erik Bjontegard 28:33

    Yes, indeed, the rebels? So so this is a question or this is a concern, they came to me and asked me about, we have no problem filling the stadium when the boys are playing football, when they bet when the girls are playing real football, soccer, nobody comes to watch. How can you help us so it is easy, we can create a rewards program. And so we created what's called revels rewards, rewards program. In the first year of deployment, we increased attendance by 21%, across all sports. So this is a reward system. We have beacons across all the sporting venues across Oxford campus, University of Mississippi Ole Miss, and the ability to now deliver encouragement to go to a game. That encouragement comes with points. And if you go to the game to that location, during game time, you get points. Now, there's a clear description of what the the the points will give you. And when you get 100 points, you get a t shirt, whatever it might be. That's clearly defined. So there's there's a encouragement, there is a relevant message that's being delivered. And there's an automatic reward.

    Steve Statler 29:50

    And the beacons are verifying you actually did attend that people can't game the system somehow.

    Erik Bjontegard 29:55

    There's multiple beacons. So there's multiple beacons at each location so that we can act Then look more about behavior across the venue. Right. So, so traffic flows we have and so this is exciting, right? Because now talking about AI success, or adaptation out of our student population are 24,000. We have 26,000 downloads. So more than the students are using the system.

    Steve Statler 30:22


    Erik Bjontegard 30:23

    That's cool, right?

    Steve Statler 30:23

    That is, and it's not trivial to get that. I mean, people assume you build it, and people will come not true.

    Erik Bjontegard 30:29

    Not true. That's right. And here's the important part. People are using it year after year after year. People are redeeming there on their their prices. And we have beacons that are hitting this kind of thing. I think it'd be number 40 1000 pings in our at one location. So that's, that's an enormous traffic. Right. And that, that that data, that ability to verify that people are right there at that place at that time, at that moment, big results.

    Steve Statler 30:58

    CERN who's speaking to you using for that?

    Erik Bjontegard 31:00

    That's Gimbal. Again, all right. And yeah, no, it's it's exciting. And this is what they just did last. Last game. They gave another 100 points for students that stayed to the end of the game. intelligent use of the system, right?

    Steve Statler 31:15

    Stop people peeling off two thirds of the way through top down. Yeah. Interesting. Fascinating. Well, I think you really do epitomize the solution designers that we aim to serve with this podcast, you got huge creativity, and tenacity. This is a tough business.

    Erik Bjontegard 31:33

    Yes. It's been it's been an interesting rage, right? It's never a dull moment. We call it exciting times. But it's it. We're onto something, right? Because we're starting to bridge the gap between the physical and the digital. And as we look at that, and we look at beacons as a component in that, then the journey gets really exciting.

    Steve Statler 31:53

    Okay, Eric Bjontegard, CEO of Spark Compass. Thanks so much.

    Erik Bjontegard 31:57

    Thank you, awesome.

    Steve Statler 32:06

    So normally ask people what music they take on a trip to Mars, but you're a sailor. So let's say you're sailing around the world. What are the first three songs that you would take on that trip to listen to?

    Erik Bjontegard 32:17

    This is a good question. Well, we're in California, Hotel California, so I must write an epic song, Eagles

    Steve Statler 32:27

    And your visitor like we're both.

    Erik Bjontegard 32:30

    We're so blessed to be here. Best place in the world. So Hotel California so most and what is what's life all about? Love. So All You Need is Love from Beatles. Right? One of the look at this and goosebumps, right? So that's one of the classics, right? And then thinking about all those people that are important in my life. All About Me All About You, John Legend. Beautiful love. So that brings back memories. So my sweetheart and my boys.

    Steve Statler 33:06

    Perfect. All right, cool.