Climate Innovation Summit: Promoting COP26 from Israel

We all look for meaning in our lives. Some find this meaning at home or outside of work. If we are lucky, we find a career that pays the bills and also aligns with a cause that is greater than ourselves.

Within the Wiliot ecosystem, we have such an opportunity, harnessing the power of our technology to bring visibility to supply chains in a way that can bring efficiencies significant enough to positively impact the carbon footprint of everyday products that are shipped in huge volumes around the world. The fact this also benefits the business of the companies deploying that technology is grounds for optimism that it will be deployed at scale.

When Tal Tamir our CEO was invited to participate in the same program as Israel’s President as part of the COP26 conference, it brought home the significance of all of this. This was an opportunity to share how bringing intelligence and connectivity to everyday things can help with what is called “the triple bottom line”, people, planet, and profit.

Minutes 51:46 - 55:53 of this video is a record of our contribution to that program:

Transcription

(51:46 - 55:53)

In order to create transparent and agile supply chains, Israeli startups are working on innovations in traceability, value chain optimization, and distribution they develop and utilize technologies, data analytics, and decision-making tools to achieve energy efficiency and minimize waste across the entire supply chain operation William but a new Israeli unicorn is changing the way supply chains are managed. Tal Tamir, co-founder, and CEO of Wiliot will share with us how IoT pixel tagging technology can fight climate change.

Hi, I'm Tal Tamir, co-founder CEO of a startup in the IoT space, we look to exist to bring back the 'T' to IoT. In other words, we feel that there are enough smart places and it's time to create smart 'Things'. 'Things' are the food we eat, medicine we take, and just everyday stuff that we use. Imagine that your cheese sandwich or insulin injector would be programmed to help produce supply us and recycle them. If everything had the tiny computer, with sensing capabilities attached to it, then wouldn't we just program it to act on any deviation from how we expect things to be?

40% of food is wasted nearly half of all fruit and vegetable lost driving direct and indirect wasted resources. Why do we throw one out of two vegetables? And why do people get sick? The simple answer is lack of visibility. If all fruit and vegetables would be smart enough to act independently on wrong handling empty shelves or just bad processes, we could eliminate these inefficiencies. And it goes on...

People talk a lot about electric cars as a tool to reduce emissions and save our planet in the US product returns due to bad supply contribute to the energy loss that is equivalent to 3 million cars, which is twice the number of all electric cars in us. Why can't the product we order be as smart as the online system we ordered it in? Why must we accept that once in the physical world, things just become dumb. A package can text the fulfillment center that is heading to the wrong place. Immediately. Or that it has expired or damaged to the point allowed.

We also don't have to wait for full cities to become smart in order to eliminate energy wasted on empty places. Individual chairs or carpets can turn the light and AC off if they see that there is no one there. If it sounds like science fiction, you need to connect with us at Wiliot, and we will show you that it's doable and actually very affordable. What I'm holding in my hand is a small computer made mostly of paper, and it can do more than just computing and connect, but also sense. Since why would you connect anything that doesn't tell us anything smart?

This label which we nicknamed 'IoT Pixel' gets energy by recycling existing radiation like Wi-Fi, Bluetooth, or cellular, and it uses its antennas in order to sense. It can sense relative location, humidity, temperature, content type, level, shelf availability, and many more. It is a secure element with a unique ID and it ensures privacy by changing keys. It can connect with most networks since it transmits standard Bluetooth. As you can see here, my phone can just receive this label and it's not a special phone.

We provide these sensors as a service and while we designed it, and will continue to design these 'Pixels', we are working to enable them widely and affordably. So if we agree that people, planet, and profit are linked, in optimizing one improves the other, and since we all know and we got to experience how in the virtual world having infinite visibility is not just doable, but actually demanded. At Wiliot, to try to help push for a world in which the same is true to the physical world we all live in.