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2024 Gartner® Magic Quadrant™ for Indoor Location Services

Analyst Reports
Read the complimentary report to see how our approach to indoor location services is evaluated in this year's report.
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Analyst Reports
By Nick Jones, Annette Zimmermann, and Tim Zimmerman
March 4, 2024
44 min read

Gartner® conducted an analysis on indoor location services to help professionals stay up-to-date on the competitive landscape and to make informed decisions for their businesses.

We are proud to announce Wiliot has been recognized as a Visionary in the latest Gartner® Magic Quadrant™ for Indoor Location Services.

We believe Wiliot is simplifying things by providing some of the world’s largest companies – with the world’s most robust supply chains – with real-time visibility into every product, everywhere.

Wiliot is an ambient IoT data carrier platform. Our Visibility Platform connects the digital and physical worlds using IoT Pixels, battery free smart tags that push data to the cloud in real-time without human intervention. Our platform exists within a fast-growing ambient IoT ecosystem. We have partners in that ecosystem that provide tags and edge devices.

Ambient IoT is an evolution of legacy IoT and RFID technologies with lower costs, end-to-end privacy and security, and the addition of new intelligence and sensing capabilities. It’s on a path to scaling to trillions thanks to telecommunications standards - Bluetooth, 5G Advanced, and 802.11 AMP.

Our mission is to make every single thing an agent of change, enabling ambient IoT by adding intelligence and automation to food, apparel, packaging, pharmaceuticals, and other products.

Connecting new categories of things through AI and the internet is transforming manufacturing, distribution, and product use to deliver on our vision: a minimum waste, full trust, perfectly timed world where people, profits, and the planet are aligned.

Gartner, Magic Quadrant for Indoor Location Services, Tim Zimmerman, Annette Zimmermann, Nick Jones, 28 February 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Wiliot.

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