Bringing Light and Visibility to Retail Darkness
The Wiliot Platform gives brands of every kind the ability to understand, manage and optimize their assets and fixtures across the entirety of their supply chain. That sweeping capability includes traceability, movement, and location - the outcomes of which are broad and profound. That includes improving loss reduction, assuring compliance, and a new era of "Display Management" that touches mobile displays, fixtures, racks, and refrigerators.
These capabilities are now even broader thanks to our new Battery-Assisted IoT Pixels, which enable our asset intelligence to operate effectively where there are no 'Works With Wiliot' bridge devices for our Battery-free IoT Pixels to harvest energy from. All our tags need to be read and recognized is a Bluetooth receiver - which includes mobile phones and many more device types. Our Battery Assisted tags are engineered with the same world-leading small-scale expertise that made our original battery-free tags possible - making asset tracking, at a massive scale, more affordable than ever before.
Our Battery-Assisted IoT Pixels are easily affixed to any asset or fixture that typically appears in the retail environment - from retail to CPG to health and beauty items. Connectivity meets intelligence thanks to our thin printed battery that is continually read by mobile or fixed Bluetooth devices.
Data gathered by our IoT Pixels are analyzed using machine learning - based on playbooks developed by our retail partners - generating invaluable, real-time insights for every asset that has been empowered with Wiliot intelligence. All done privately and securely.
Wiliot's visibility-led insights can both work within your existing systems, via APIs, or through our ever-growing catalog of best-in-breed applications from the Works With Wiliot ecosystem
Shedding light on the critical retail assets that have been dark until now.
Make Your Marketing Really Work
Every marketer knows this reality: expensive and strategically-key promotional displays and fixtures are not set up in the right place at the right time. With Wiliot's Platform, this risk is virtually eliminated. Without relying on personnel, or any interaction with a mobile app, you can instantly determine if a display is generating purchases, or is stuck in the back of the store collecting dust.
Let your Assets Talk to You
Continuously track the presence and monitor the condition of mobile or branded retail assets such as racks, shelves & refrigerators throughout all store or product locations. Learn what percentage of them are being used; how and where they are being used and moved – and equally important, not used.